Grammy-winning singer Ciara, wife to Denver Broncos quarterback Russell Wilson, is striking out with her own skin care line. What will make her line different than the array of celeb skin care brands on the market — it contains her “secret sauce, she teased.
Skincare was a $100.13 billion industry in 2021 and is projected to reach $145.82 billion in 2028.
The line is called OAM — an acronym she created for the phrase “on a mission.”
The “Level Up” singer announced she’s launching that OAM will drop Sept. 15 and be sold online.
“You’ve been asking,” she posted on Instagram, “and here it is. Meet my secret sauce.”
Products in the line include: the Vitamin C Hydrating Cleanser, the Vitamin C Brightening Pads, the 20% Vitamin C Brightening Serum, the Vitamin C Eye Revitalizer and the Vitamin C Radiance Moisturizer. Prices range between $28 and $62.
“It helps to protect. It helps to correct. It helps to prevent,” Ciara claimed of the vitamin C properties in the collection. “You need that vitamin C to give you that glowing skin that we’re always looking for.”
Developing OAM
It took the 36-year-old “Jump” singer two years to create with the help of her long-time makeup artist Yolonda Frederick-Thompson, Rhode Island-based, board-certified dermatologist Tiffany Libby, former Sally Beauty executive JC Johnson and cosmetic chemist Maha — who are all part of OAM’s special advisory board.
She also worked with a team of board-certified dermatologists to test the products on 96 women of every skin tone on the Fitzpatrick scale. The Fitzpatrick scale, which was developed in 1975, the system categorizes skin type according to the amount of pigment the skin has and its reaction to sun exposure.
“I would say this is truly a missing piece in skin care today,” she told Allure. “These products are for all skin types, so that’s why we wanted to do [the clinical testing] with every skin tone.”
Having a skin care line was on Ciara’s bucket list.
“I had a vision for things that were important to me to check off on my dream list of things to accomplish,” said Ciara, who has a net worth of $20 million. “This was one of them.”
Other Business Ventures
Ciara, Wilson, and ex-Lululemon CEO Christine Day have a new fashion brand called the House of LR&C they launched in 2020
It has a charitable component, as 3 percent of each purchase goes to the Why Not You Foundation, which Wilson founded in 2014. The foundation supports efforts on education access, poverty reduction, and children’s health.
Earlier this year, Ciara and her husband also released a kids book “Why Not You?”, published by Random House Books for Young Readers.
The enterprising couple also debuted two fine fragrance launches to R&C Fragrance line, the Harmony Duo and the Intense Duo. These were the latest products for R&C Fragrance brand, which debuted in November 2020.
