By Matthew Townsend and Richard Abbey
There is mounting evidence that the breakup of Ye and Adidas AG will be good for the long-term value of his sneaker brand.
In the week since Adidas terminated its deal with Ye — the former Kanye West — the sneakers have remained in demand. Selling prices for models with the highest volume of recent transactions on StockX, an online resale platform, rose an average of 6.5%, according to analysis by Bloomberg. The biggest increase came from the Boost 350 V2 Zebra, which gained about 18% to $337.
There was debate about what Ye’s downfall, which also included the termination of deals with Gap and Balenciaga, would mean for the value of Yeezys. Some believed that the end of the Adidas relationship would boost demand, while others expected collectors to stay away after Ye made antisemitic statements.
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