In her journey as a single mother, Keke Palmer’s financial dynamics are undergoing a transformation.
The 30-year-old actress has been earning a living since her early exposure to the screen at the age of 11, co-starring with Queen Latifah in “Barbershop 2: Back in Business.” While the concept of managing finances is not foreign to her, it is the evolving nature of her relationship with funds that marks a significant change.
Introduced to a business manager by her parents around the age of 13 or 14, Palmer recalls the necessity for financial literacy as her income surpassed family expectations. Reflecting on her growth alongside her family in understanding money, she expressed that discussions about finances are a daily habit.
Money on Her Mind
“I’m always asking questions,” she recently told People Magazine, underscoring her continuous engagement with financial matters. Maintaining the same business manager since the age of 14, Palmer acknowledges the importance of open conversations about money, particularly now as a single mother to 1-year-old Leo.
Last November, Palmer filed a restraining order against her ex-boyfriend and son’s father, Darius Jackson, citing a two-year history of alleged physical and emotional abuse. Seeking sole custody of their 8-month-old son, Leodis, Palmer and Jackson later opted for private mediation to address their custody arrangement, leading to the postponement of the restraining order hearing.
However, on Dec. 15, Jackson countered Palmer’s restraining order request by filing a response and seeking joint custody of their son. According to court documents examined by People, Jackson asserts that Palmer was the “primary aggressor” in their relationship, alleging that she was physically and verbally abusive towards him.
But Palmer seemed to more focused on her finances than her personal drama when speaking with People.
Motherhood, she says, has altered her perspective on money, prompting a heightened focus on making judicious choices for investments that will be beneficial to her son’s future. The ‘Nope’ star expresses a conscious effort to start saving for her son early, aiming to sustain a solid financial foundation.
Acknowledging the stress motherhood brings to her financial considerations, Palmer emphasizes the importance of avoiding fear or constant worry about money. Reflecting on her journey, she advises her younger self not to fear financial losses, citing her experiences with debt as instrumental in diversifying her career.
Palmer’s Side Hustles
Contrary to prevailing perceptions of hustle culture, Palmer finds empowerment in exploring various career avenues. Diversifying her career serves as a means to seek refuge and autonomy, providing a sense of control in her financial endeavors.
Palmer’s commitment to initiating conversations about money led her to partner with Cash App to announce the launch of their new debit card, the Glitter Card. This collaboration aligns with her values as a new and single mother, emphasizing the importance of supporting a Black-owned business like Topicals, which offers a one-time discount with the Glitter Card.
For Palmer, the partnership adds value beyond a mere transaction, and she sees it as a way to contribute to meaningful conversations about finances. The Glitter Card, she notes, not only facilitates ease of use but also becomes a stylish addition to one’s wallet, aligning with her multifaceted approach to financial empowerment.