Hip-hop mogul 50 Cent was in good spirits when he arrived without a reservation at the high-end Mediterranean Si Si restaurant in East Hampton, New York. One could say he was serving good spirits and champagne over the Memorial Day weekend.
As reported by The New York Post’s Page Six, 50 Cent gave away his Le Chemin du Roi champagne to patrons after performing at Surf Lodge in Montauk, on May 25, a day before he showered Si Si in expensive Champagne. The crowd at the Long Island lodge included newlywed Millie Bobby Brown, who was accompanied by her new husband, Jake Bongiovi, Jon Bon Jovi’s son.
Champagne For All
50 Cent, executive producer of “Power,” also owns alcoholic beverage brands, including Le Chemin du Roi and Branson Cognac.
It is not reported how many bottles he gave away, but it was reportedly thousands of dollars worth. A 750ml bottle of Le Chemin du Roi Brut Champagne typically ranges from $160 to $174.
A 375ml half-bottle of Le Chemin du Roi is about $350, and one premier version, Le Chemin du Roi Blanc de Blancs Collection Privée 2000, goes for $900.
As Finurah previously reported, Le Chemin du Roi Brut Champagne is produced by Champagne Castelnau, a Champagne house in the Champagne region of France, using high-quality grapes that are hand-harvested from top vineyards throughout the region.
Le Chemin du Roi Brut Champagne is under 50 Cent’s Sire Spirits, which also sells its French cognac brand, Branson.
Sire Spirits is a small operation of about five people with an estimated revenue of between $1 million and $5 million annually. Its Branson Cognac was created in 2018, with its OX bottle retailing for $250 at the highest price point.
Sire Spirits has been working to expand its reach, partnering with two NBA teams, the Houston Rockets and Sacramento Kings, to introduce fans to its Le Chemin Du Roi Champagne and Branson cognac, and the the Vegas Golden Knights NHL team.
