R&B icon Frankie Beverly’s influence on the music world, particularly R&B and funk, is indelible, and his death has shaken the entertainment industry to its core.
Renowned for hits like “Before I Let Go” and “Joy and Pain,” his music not only captivated audiences but also laid a financial foundation that outlived his physical presence.
At the time of his passing on Sept. 10, 2024, the Philadelphia native’s net worth stood at a modest $4 million, according to reports.
However, the enduring cultural legacy and financial acumen he displayed throughout his career tell a richer story.
Album Sales and Live Performances
As the frontman of Maze, Beverly’s primary income stream came from album sales and touring. The band’s discography, consisting of eight albums that were all certified gold in the U.S., includes timeless classics that have dominated the R&B charts. Albums like “Live in New Orleans” and “We Are One” not only shaped the sound of an era but also ensured steady royalty streams.
However, the real financial boon came from touring, Greater GC notes. Known for their electric live performances, Maze’s ability to draw large crowds translated into significant touring revenues.
People showed up in all white to jam to his grooves. He even had a fan club of ladies that went to all of his shows called Frankie’s Angels.
These live shows, characterized by an intimate connection with the audience, not only solidified their fan base but also amplified their earnings potential significantly. His last tour, launched in November 2023 and ended in June, was the “I Wanna Thank You Tour” with the Black Promoters Collective (BPC). Proceeds from the tour were donated to a $25,000 scholarship to kids in Philly interested in music.
Songwriting and Licensing
Beverly’s prowess as a songwriter added another layer to his financial portfolio.
Royalties from radio plays, cover versions, and synchronization licenses for films and television provided a continuous income stream. His track “Before I Let Go,” for example, was not only a chart-topping success but also a popular choice for covers and samples, most notably by Beyoncé in her 2019 live album “Homecoming.”
Beyoncé’s cover proved to be both a cultural and financial triumph. The song introduced Beverly’s timeless hit to a new generation, driving significant streaming numbers and boosting royalty payouts for the original.
The superstar’s rendition also renewed interest in Maze’s catalog, resulting in an increase in music sales and licensing opportunities. This strategic move not only honored an R&B legend but showcased how modern artists can leverage legacy hits to create new revenue streams while paying homage to influential predecessors.
The “Silky Soul” singer said that he was “Blown away” by the singer’s version and, according to Billboard, said that this cover was “one of the high points” of his “life.”
Not only did Beyoncé cover the song, so did Destiny’s Child record an unreleased version. Mary J. Blige also released a version of the song.
Impact of Sampling
The hip-hop and R&B communities have consistently recognized Beverly’s genius, incorporating samples of his work into their music. His work was sampled almost 200 times, according to Who Sampled.
Tracks like “Joy and Pain” have been sampled in Rob Base and DJ E-Z Rock’s hit of the same name, which showcased Beverly’s lasting impact on the music industry. Moreover, artists like 50 Cent, Jeezy, and Tupac Shakur have all utilized Beverly’s music, ensuring his influence and profitability extend well beyond the conventional boundaries of his genre, AllHipHop.com reported.
Artists negotiate how much of the song would they like to receive from the composition that can be as small as 5% or as large as 100%. It is not clear how generous Beverly was with rappers that sampled him.
Frankie Beverly’s Cultural and Financial Legacy
While his personal net worth at the time of his death reflects a modest figure, it is essential to consider the broader economic impact of his career. From concert revenues and album sales to royalties and sampling, Beverly’s financial strategies have nurtured a legacy that will likely provide for his estate and heirs for years to come. His son, Anthony Beverly, continues this legacy, touring as a drummer with Maze, underscoring the familial and financial continuity of Beverly’s career.
The singer’s life, characterized by a relentless dedication to music and smart financial acumen, exemplifies a blueprint for artists in managing and multiplying their revenue streams. His death is indeed a profound loss to the music world, but his financial and cultural legacies will continue to influence and inspire.
As Beverly’s family poignantly shared in their statement, “He lived for his music, family, and friends. As he would say, ‘Before I let go,’ remember to hold on to the memories.”
These memories, enriched by both his music and the economic wisdom he exhibited, ensure that his influence will resonate for generations to come.
