Basketball star and businessman Michael Jordan’s legendary success transcends basketball. Known for his six NBA championships and status as one of the greatest athletes of all time, few realize he’s also a major force in the world of luxury watch collecting. With a net worth exceeding $2 billion, Jordan’s watch collection mirrors his larger-than-life persona, filled with pieces that are just as rare and iconic as his own achievements as an athlete.
Jordan isn’t merely acquiring famous brands; he’s a true connoisseur, amassing an impressive range of grail-level timepieces from Rolex, A. Lange & Söhne, and ultra-exclusive independent watchmakers like Greubel Forsey. While he occasionally flaunts one of these masterpieces at public events, Jordan tends to keep his passion relatively low-key. His collection, which GQ says is one of the greatest in the world, has become legendary among serious horologists.
Of his many watches, it seems the billionaire baller favors Rolex, according to Wrist Enthusiast. In a 2022 article, the outlet reported, MJ has also been an avid Rolex collector since his Chicago Bulls days. As early as 1991, he was seen sporting a classic all-gold Day-Date with a black dial. A gold Day-Date from the late 1980s or early 1990s remains relatively accessible compared to other all-gold Rolexes, typically available for around $20,000 on the secondary market.
Here are some of Jordan’s other impressive pieces.
Audemars Piguet Royal Oak Double Balance Wheel Openworked
The 13x All-Star wore his Audemars Piguet Royal Oak Double Balance Wheel Openworked at the 2024 Pro Football Hall of Fame Enshrinement Ceremony and watch lovers went crazy. This piece is not just about looks — it’s a mechanical marvel, with a double balance wheel visible through the openworked dial. The skeletonized design allows the wearer to marvel at the intricate movements, perfectly suiting someone who appreciates precision and performance both on and off the court.
A. Lange & Söhne Datograph ref. 403.435
The father of five’s love for craftsmanship is evident in his early adoption of A. Lange & Söhne. His first-generation Datograph ref. 403.435, featuring a platinum case and flyback chronograph movement, is the stuff of horological legend. In the early 2000s, Jordan was often seen courtside, decked in a power suit, with this timepiece adding an extra layer of sophistication. This watch dates back to a time when Lange was known only to true enthusiasts, making it even more special for those in the know.
Purnell Escape II Absolute Sapphire Blue Moon
Jordan’s Purnell Escape II Absolute Sapphire Blue Moon is a $2 million masterpiece, dubbed the “hyperwatch,” is a modern engineering marvel, according to GQ. It’s equipped with two Spherions, triple-axis tourbillons that rotate faster than any other tourbillon in the world. The timepiece’s complexity and rarity speak to Jordan’s love of exclusivity.
Rolex Sky-Dweller
A premier Rolex in Jordan’s collection, the Sky-Dweller, is no ordinary piece. This precious-metal watch, worn by Jordan during his 2021 NBA Hall of Fame induction, features an annual calendar and dual time zones. It’s a model of innovation and refinement, perfectly suited for a man of Jordan’s status.
Rolex GMT-Master II
Jordan has also been seen wearing a yellow gold Rolex GMT-Master II Ref. 116758-SANR, according to Wrist Enthusiast. But this isn’t just any gold Rolex; it features diamonds set along the bezel, lugs, and crown guard. As a discontinued model, this piece is quite rare.
Rolex Daytona
Jordan has been seen wearing what many regard as the holy grail of modern Rolex Daytonas: the platinum Daytona with a blue dial, known as the “Platona” Ref. 116506. This exceptional watch features a distinctive “ice blue” dial exclusive to the platinum model and a striking brown ceramic bezel. The platinum Daytona retails for upward of $75,000.
Greubel Forsey GMT SPORT Tourbillon Titanium 45mm Limited Edition
His Air Highness’ collection isn’t just about aesthetics; it’s also about innovation. The Greubel Forsey GMT SPORT Tourbillon is a case in point. This 45mm titanium marvel comes with an integrated bracelet and a curved crystal, both unique design elements. It’s packed with complications, including a GMT hand, world timer, and tourbillon — features that elevate the watch into the realm of high horology.
The Investment Potential
For those who think luxury watches are just for show, the former Chicago Bull’s collection proves otherwise. Fine watches often appreciate in value, making them a sound investment. The Knight Frank Luxury Investment Index shows watches can offer a return of 147% over a decade, surpassing other luxury assets.
Known for his savvy financial moves, Jordan is likely aware these timepieces are stylish and financially prudent.
For someone like Jordan, watches symbolize status, craftsmanship, and personal achievement. Each piece tells a story, much like his journey from basketball legend to global icon. His collection, like his time on the court, is defined by excellence, precision, and a commitment to greatness.
