Black leaders in sports and entertainment are not just breaking records and earning headlines — they’re building generational wealth for their children. Many of these famous offspring have amassed impressive fortunes of their own, thanks to trust funds, investments, and endorsement deals arranged by their parents.
Here’s a look at four of the wealthiest celebrity children in America who are not just inheriting wealth but actively expanding it.
North West
Parents: Kanye West (Net Worth: $400M), Kim Kardashian (Net Worth: $1.7B)
At just 11 years old, North West is already a major player in the financial world, thanks to her parents’ foresight in establishing a trust fund and building her brand. Estimates of her current net worth range from $50 million to $375 million, according to Hello magazine.
Known for her luxurious lifestyle, North loves fashion like her parents. She shared with her TikTok fans her extensive handbag collection alone includes designer items like a $5,695 Judith Leiber Pepperoni Pizza Clutch and an expensive white Birkin 25.
But North isn’t just living off her inheritance.
She’s actively building her brand. With over 19 million TikTok followers on a shared account with her mother, she’s leveraged social media to land high-profile endorsement deals, reportedly earning up to $30,134.75 per sponsored video.
Born into fame, others tapped into it. In 2023 North starred as Simba in Disney’s “The Lion King 30th Anniversary – A Live-to-Film Concert Event.” The same year, she was hired to do the voiceover of Mini in “PAW Patrol: The Mighty Movie” in 2023.
In 2024, North entered the Billboard Hot 100 with a feature on Ye’s song “Talking / Once Again.”
Her debut album, “Elementary School Dropout,” anticipated after her successful stint in music and acting, reflects her budding business acumen.
With a future inheritance projected to exceed $2.2 billion from her parents, North West’s financial trajectory remains secure amidst her burgeoning entrepreneurial ventures and media engagements. In fact, she wants to follow in her parents’ footsteps.
She said in an interview with i-D Magazine, “One day I want to own Yeezy and SKIMS, and I want to be a business owner.”
Stormi Webster
Parents: Travis Scott (Net Worth: $80M), Kylie Jenner (Net Worth: $710M)
At just 6 years old, Stormi Webster already commands a fortune that puts her on par with her cousin North West. Much of her wealth comes from trust funds and investments set up by her parents.
Yahoo Finance notes that her financial foundation could soon skyrocket, as Kylie Jenner has teased the potential launch of a brand in Stormi’s name.
Jenner has hinted in a video on YouTube, that Stormi is on the verge of launching her own brand, which could dramatically increase her net worth in the near future.
While many of Stormi’s financial details are kept private, Medium reports that her wealth is an estimated $410 million.
Blue Ivy Carter
Parents: Jay-Z (Net Worth: $2.5B), Beyoncé (Net Worth: $760M)
At 12, Blue Ivy Carter’s net worth stands at an estimated $800 million, owing to a combination of trust funds, investments, and a hefty inheritance.
On top of that, she’s said to earn an annual salary of $50 million — impressive for someone not yet a teenager.
Blue Ivy is no stranger to the limelight, and she’s already making her own mark in the music industry. She earned songwriting credits on Beyoncé’s “Brown Skin Girl,” which not only won her royalties but also a Grammy.
Her accomplishments don’t end there. She holds two Guinness World Records, one for being the youngest artist to feature on a Billboard-charting track for her coos on Jay-Z’s song “Glory” just days after her birth. The second, for being the youngest individually credited Grammy Award winner, showcases her early entry into stardom, according to Parade.
Beyond music, Blue Ivy is gearing up for a role in Disney’s upcoming “Mufasa: The Lion King.” Having performed alongside her mother on the Renaissance tour and narrated “Hair Love,” this young lady is building an entertainment empire of her own.
Olympia Ohanian
Parents: Alexis Ohanian (Net Worth: $150M), Serena Williams (Net Worth: $340M)
While Olympia Ohanian is only 6 years old, she’s already making waves in the business world. Thanks to a $250,000 investment made in her name in 2020 by her parents, Olympia became the youngest co-owner in professional sports.
Her father, Reddit co-founder Alexis Ohanian, set up the investment through a trust to buy into the Angel City Football Club, a women’s soccer team in Los Angeles.
That move was just the beginning. Olympia is also an investor in Tiger Woods and Rory McIlroy’s TGL, a tech-driven golf league, ensuring that she’s on track to grow her wealth alongside her famous parents.
Parents Make the Difference
Each of these children benefits from their parents’ smart financial planning and savvy investment strategies.
But beyond their inheritances, they are actively shaping their own careers in entertainment, sports, and business, proving that even at a young age, they’re more than capable of growing their wealth. These “nepo babies” are setting the stage for what could be multi-billion-dollar futures, and they’re doing it with the support—and the lessons—of some of the world’s most successful parents.
