Taylor Swift made a lot of money on her seemingly never-ending Eras Tour. After 129 shows in 21 countries, selling 10.1 million tickets, the tour raked in a whopping $2.1 billion. It seems Swift is sharing the wealth. The global superstar has given out a total of $197 million in bonuses to her cast and crew over the course of the tour, according to People magazine.
Extra Money in the Pocket
The bonuses, amounting to 9.4% of the total ticket earnings, were given to everyone who played a role in the tour’s massive success, including truck drivers, caterers, instrument techs, the merch team, lighting and sound crew, production staff, carpenters, dancers, band members, choreographers, pyrotechnics specialists, hair and makeup artists, wardrobe staff, physical therapists, and video technicians, USA Today reported. There is no breakdown on the amount each person made and how many people benefited.
This isn’t the first time Swift has generously compensated her team. In August 2023, she made headlines for distributing $55 million in bonuses after the first U.S. leg of the tour, including $100,000 checks to each truck driver who transported her stage setups across the country.
The tour started in Glendale, Arizona, on March 17, 2023, and ended on Dec. 8, 2024, in Vancouver, Canada.
And in cross-marketing, Swift caused Swifties to storm stores on Nov. 29 to be among the first to by her “Taylor Swift: The Eras Tour Book,” which sold an impressive 814,000 copies within its first two days — the biggest publishing debut of the year, NBC News reported. On top of that, Spotify, Apple Music, and Amazon Music all named Swift the top-streamed artist of 2024, with her 11th album, “The Tortured Poets Department,” ranked as the year’s most-streamed album.
Swift, who, according to Forbes, has net worth now exceeding $1.6 billion, made history as the Eras Tour is the highest-grossing tour of all time, according to The New York Times.
