While most artists spend decades clawing their way to the top, the latest Super Bowl artist pick Benito Antonio Martínez Ocasio — better known as Bad Bunny — went from uploading tracks on SoundCloud to becoming the world’s most-streamed artist in what felt like a fever dream with a reggaeton soundtrack.
Bunny’s Money
The Puerto Rican superstar, who once sang in a Catholic choir and freestyled jokes for his high school classmates, now commands a fortune estimated at around $50 million as of mid-2025, according to Celebrity Net Worth. His journey from the Almirante Sur barrio in Vega Baja to global domination didn’t follow anyone’s playbook, and that’s precisely what makes his financial empire so fascinating.
Bad Bunny’s money-making machine runs on multiple cylinders, but touring remains his most lucrative venture.
In 2022 alone, according to Pollstar, his “El Último Tour del Mundo” and “The World’s Hottest Tour” pulled in a staggering $435.3 million in gross revenue, making him the highest-grossing touring act on the planet that year.
“The Most Wanted Tour” in 2024 added another $211 million from 49 North American arena shows. Over approximately 226 performances across five major tours, Pollstar data reveals he’s grossed more than $726 million.
However, those jaw-dropping numbers tell only part of the story — after paying for production, crew, agents, venues, and taxes, the actual take-home shrinks considerably. Still, even with those deductions, his touring revenue forms the backbone of his wealth accumulation.
Streaming and album sales provide another significant income stream.
Forbes reported that Bad Bunny earned roughly $88 million pre-tax in 2022 from a combination of tours, streaming royalties, and brand partnerships.
His 2022 dominance on Spotify, where his songs racked up 18.5 billion streams, generated substantial royalty payments. His album “Un Verano Sin Ti” moved approximately 3.8 million copies by early 2023, proving that physical and digital sales still matter in the streaming era.
Add endorsement deals with Adidas, Corona, and Cheetos, plus his ownership stake in the Los Cangrejeros de Santurce basketball team and various restaurant ventures, and the diversification strategy becomes clear. Real estate investments in Puerto Rico and the continental United States round out his portfolio, though exact property values remain closely guarded.
The timing of his financial peak coincides with cultural shifts that extend far beyond music.
Bad Bunny’s upcoming performance at Super Bowl LX in February has ignited a firestorm that reveals just how much his success represents to different audiences. The NFL’s decision to book the most-streamed male artist in the world makes business sense—the league desperately needs younger, more diverse viewers as its median age hovers around 50, according to Newsweek.
Latinos already represent 39 million NFL fans annually, and Super Bowl advertisers paying over $7 million for 30 seconds of airtime want access to that demographic. The league isn’t making a political statement; it’s chasing revenue and relevance in a changing marketplace.
Yet the booking has become a lightning rod. After Bad Bunny’s “Saturday Night Live” monologue, where he joked in Spanish that Americans had four months to learn the language, conservative figures erupted.
Congressional representatives threatened legislation, talking heads questioned his patriotism, and even the president called the selection “absolutely ridiculous.” The controversy stems less from Bad Bunny himself and more from what he represents — a Spanish-speaking artist claiming the center of American culture’s biggest stage.
His recent 31-show Puerto Rico residency, which injected a reported $733 million into the territory’s economy while pointedly avoiding the mainland amid heightened immigration enforcement, only amplified the symbolism, according to The Associated Press.
For an artist who rose from performing freestyles as a joke to reshaping what mainstream success looks like, Bad Bunny’s $50 million net worth represents more than accumulated wealth. It’s proof that cultural authenticity can coexist with commercial dominance, even when that truth makes some people uncomfortable.
Whether audiences tune in to celebrate or complain this February, they’ll be watching — and that’s the only number the NFL really cares about counting.