Jordyn Woods, whose courtside glam has made her one of the most visible partners in the NBA, is officially turning that attention into a new revenue stream. The model and entrepreneur has just launched an exclusive apparel collaboration with Amazon Fashion, releasing late last month custom NBA-inspired pieces as part of Amazon’s “Shop the Game” program.
The partnership leverages her heightened profile as the partner of New York Knicks All-Star Karl-Anthony Towns, who she has been dating for over five years, and expands her growing fashion and business portfolio.
Making Merch Money
Known for her personalized game-day looks — often incorporating team colors, vintage pieces, or bespoke designs — Woods has long treated the arena tunnel and courtside seats as extensions of her personal runway. Through Amazon, she has curated a collection of looks as accessible merch that fans can purchase directly through the platform, often integrated with game broadcasts.
The merch line also includes custom NBA and NFL apparel, positioning Woods alongside other notable creators involved with the initiative, including Normani and Brittany Mahomes.
The move represents a broader shift in how high-profile partners of athletes, typically called “WAGs,” use their visibility beyond traditional influencer work. Woods’ Amazon capsule includes T-shirts ($27.99) and sweatshirts ($49.99) styled to mirror the polished courtside aesthetic she’s become known for while supporting Towns and the Knicks. There are also hoodies.
Woods debuted one of her own pieces, the NBA x Jordyn Woods Women’s Basketball Club T-Shirt, at Madison Square Garden, pairing it with an oversized fur coat, jeans, and heels. She also posted about the collaboration on Instagram, calling it a “pinch me moment” and expressing excitement about the opportunity to create items widely available to fans.
Her release arrives alongside fellow model and entrepreneur Winnie Harlow, who unveiled her own NBA-themed Amazon collection while cheering on her fiancé Kyle Kuzma. Both lines feature items for all 30 NBA teams and were included in Amazon’s Black Friday promotions.
