Rapper and entrepreneur Curtis “50 Cent” Jackson has partnered with Robert Earl, chief executive of Planet Hollywood, on a $100 million deal to develop a new entertainment venue in New York’s Times Square, according to a report by TMZ.
Inside the Deal
The venue, called PH Live, is planned for Planet Hollywood’s flagship location and will host concerts, private events, film premieres and other events. The space is expected to feature advanced LED technology and a menu influenced by Jackson’s personal preferences. Plans are also in development to expand the concept to other U.S. cities.
The announcement follows Jackson’s six-show residency at Planet Hollywood in Las Vegas, which ran from late December through early January and included appearances by Flo Rida and Jeremih. It also follows the rapper being in th news and social media for a beef he ignited with T.I. and Tiny in which he made fun of her body and posted an unflattering his of her. The result was his being roasted on song by T.I. and is sons King and Domani.
This deal seems to be a sign of Planet Hollywood trying to comeback of a hot tourist venue nationwide. Planet Hollywood burst onto the 1990s scene as more than a restaurant; it was a celebrity-fueled spectacle. Backed by stars like Sylvester Stallone, Bruce Willis, and Arnold Schwarzenegger, it turned dining into an immersive Hollywood fantasy. Rapid global expansion followed, with over 100 locations promising blockbuster energy. But soaring real estate costs, expensive buildouts, and inconsistent food quality strained the business, Headcount Coffee reported. Revenue lagged and debt piled up. By 1999, the once-hyped empire filed for bankruptcy. But it has been steadily on the comeback with new franchised locations opening.
In addition to his music career, Jackson, who has a net worth estimated to be around $100 million, has established himself in television and film. Through his company G-Unit Film & Television, he served as an executive producer and star of the hit drama Power on Starz, which premiered in 2014 and spawned multiple spinoff series, including Power Book II: Ghost, Power Book III: Raising Kanan and Power Book IV: Force.
Jackson’s business ventures extend beyond entertainment. He previously held a minority stake in Vitaminwater, which was acquired by The Coca-Cola Company in 2007. He has also invested in consumer brands, including Branson Cognac and Le Chemin du Roi champagne.
