Actress Blake Lively’s push into the beauty world is hitting turbulence, with her Blake Brown hair care line now reportedly facing mounting scrutiny over customer complaints, internal concerns, and fallout from her legal war with director Justin Baldoni over the film “It Ends With Us,” among other legal battles.
More Legal 6Battles
What was once projected to be a $100 million breakout brand is now under pressure after newly surfaced federal court exhibits tied a trademark lawsuit appeared to reveal troubling feedback from customers and signs of strain behind the scenes, Radar reported.
Lively’s company, Family Hive LLC, last June got involved in a trademark dispute over the use of the name “Blake,” Daily Mail reported.
The conflict centered on a Utah-based entrepreneur who filed a trademark application in late 2024 for “Beauty by Blake,” a brand tied to cosmetic oils and serums. Lively’s hair care line, Blake Brown Beauty, moved to block the application, arguing that the similarity between the names could confuse consumers and potentially harm the brand.
Family Hive LLC formally challenged the filing through the Trademark Trial and Appeal Board. Lively’s company reportedly withdrew its opposition late last month.
According to filings, internal company documents allegedly tracked a wave of complaints tied to Blake Brown Beauty products, including concerns about dryness, brittleness, and hair damage. One exhibit suggested that more than 40 percent of feedback tied to the brand’s Nourishing Shampoo referenced negative effects on hair quality. Other complaints cited excessive shedding or hair loss after product use, according to Radar.
Blake Brown Beauty debuted in 2024 as Target’s largest celebrity hair care rollout. The line reportedly brought in millions within weeks and was backed by projections that it could quickly become a nine-figure brand.
But sales reportedly dropped sharply following the public fallout surrounding Lively’s legal dispute with Baldoni, which included lawsuits, countersuits, and months of damaging headlines. Lively accused Baldoni of harassment and orchestrating a smear campaign, while Baldoni denied the claims and filed a $400 million countersuit. The case ultimately settled earlier this month with no financial payout.
On top of all of this, Lively and husband Ryan Reynolds are also dealing with legal claims tied to their real estate project. Multiple contractors have filed mechanics liens totaling more than $2.1 million against the couple’s unfinished 110-acre estate in Lewisboro, New York, alleging they were not paid for construction work ranging from plumbing and electrical to custom finishes and roofing.
