Sean ‘Diddy’ Combs is rebranding and expanding his business into a global corporation.
Combs Enterprises is now Combs Global. The hip-hop billionaire plans to revamp the brand across various websites and social media channels with new visuals reflecting its growth.
The new logo was featured during the Super Bowl in Diddy’s Uber One commercial.
Going Global
The new changes will affect the following Diddy-owned products: music, entertainment, media, fashion, and spirits industries with brands including Ciroc Vodka, DeLeon Tequila, Bad Boy Entertainment, Love Records, Revolt Media, Sean John, and AQUAHydrate.
Combs, who changed his name to Love, announced his rebranding to celebrate 30 years of business success.
“Combs Global represents the next chapter in my journey as a business leader and a bigger vision to build the largest portfolio of leading Black-owned brands in the world,” said Combs in press release. “I’ve enlisted world-class teams of top executives, specialists and strategic partners to bring this new dream to life and put us in the best position to keep making history while leading another 30 years of dominance across industries.”
This year also marks the anniversaries of the following businesses under the Combs Global portfolio: the 30th anniversary of Bad Boy Entertainment, 15th anniversary of Combs’ partnership with Diageo, and the 10th anniversary of Revolt.
Brand is Ever Expanding
In 2013, Combs launched Revolt Media & TV. Considered the first Black-owned multiplatform cable music network, Revolt currently reaches more 80 million homes and 20 million monthly viewers digitally.
Then in 2020, Combs bought back his Sean John fashion. He also went into partnership with Diageo for his Ciroc Vodka label and later acquired tequila brand DeLeón. Add to this the fitness and wellness water brand AQUAhydrate he co-founded with acorn Mark Wahlberg, and fitness guru Jillian Michaels. Alkaline88 acquired AQUAHydrate in 2019.
Last year, Combs acquired The Nile List, a Black business directory, and he expanded his Capital Preparatory in the Bronx, Manhattan, and Hartford, Connecticut. He also invested in the creator platform REC Philly.
Diddy’s Music Catalog
As Finurah previously reported, Diddy is not interested in selling his music catalog, at least, not yet, indicating the rapper-turned-mogul has plans to bolster his Love Records imprint, a successor to his Bad Boy Entertainment imprint.
In 2005, P. Diddy sold a 50 percent stake in Bad Boy Records to the Warner Music Group. The deal was reportedly valued at $30 million.
Tarik Brooks, the president of Combs Global, said the billionaire rapper is not in any rush to sell his music portfolio. And the reason why seems to be the potential of future profits.
“People have continually come through with offers and opportunities, and we’ve purposely taken our time as we’ve thought about what Puff’s experience is going to be over the next 10 years as he climbs his second mountain,” Brooks said.
