Kanye West, now known as Ye, announced that his latest footwear release raked in over $2 million in sales within just 24 hours.
Ye introduced the Yeezy SLPR, starting with the SL-01 model priced at $20, on January 13. Just a day later, he announced that the item had already raked in $2,339,096 in revenue, according to Sneakernews.
The Slipper
Ye’s claims are difficult to independently verify, but on Jan. 14, he shared to what appeared to be a screenshot of a balance sheet showing $2.3 million on Instagram. As is typical for Ye, the post was deleted within a day, according to Music Times.
The Yeezy SLPR, not to be confused with the Adidas Yeezy Slides, which retailed for about $60, features a similar design to his past slippers. Both slippers use a foam construction with minimalistic architectural elements, but the Yeezy SLPR, at least the SL-01, appears to be more aggressive with its ridges and texture.
Future restock dates have yet to be announced, and details on the product are limited. Despite Ye’s claims of high demand, information about the product is scarce. The footwear is listed in sizes 2, 4, 6, 8, 10, 12, 14, and 16, which are also shown shown in European sizing during checkout.
Since his partnership with Adidas dissolved, Ye has had a habit of launching footwear with a concept before it is officially released.
The rapper-turned-fashion designer created Yeezy Pods, a pair of minimalistic design of black satin sock shoes that retailed on his website for $200 as a preorder on Dec. 15, 2023, before drastically reducing it to $20 as a publicity stunt.
The Pods were released on Dec. 28, 2023. However, some users claimed their orders were shipped and delivered late, with one user of Reddit saying his Pods arrived 9 months later.
As of May 2023, Kanye West’s net worth stands at $400 million, according to Forbes. This marks a sharp decline from his previous $2 billion valuation after Adidas and other major brands severed ties with the rapper in 2022 following his anti-Semitic remarks and controversial behavior.
