Snoop Dogg Buys Death Row Records From Blackstone-Managed Group

By Jessica Park

Snoop Dogg, the famed Hip Hop artist turned entrepreneur, said Wednesday that he had acquired the Death Row Records brand from a music group controlled by Blackstone-managed private equity funds.

Snoop Dogg performs onstage during the BMF world premiere screening and concert at Cellairis Amphitheatre at Lakewood on September 23, 2021 in Atlanta, Georgia.

The legendary record label has been the home of many historic artists and was where Snoop Dogg released his debut album in 1993. Terms of the transaction were not disclosed.

“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” Snoop Dogg, whose full name is Calvin Broadus Jr., said in a statement. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members.”

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