Sire Spirits, LLC, Jackson’s premium wine and spirits company, inked a multi-year partnership with the Texas franchise located in 50 Cent’s newly adopted city of Houston.
The announcement marks the first “official partnership” between Jackson and an NBA franchise. The Houston Rockets will brand Jackson’s Branson Cognac and Le Chemin du Roi Champagne at the Toyota Center during Houston Rockets games and events.
I Get Money
The partnership includes various themed bars, a branded luxury suite, and a courtside loge box. However, 50 is in it for more than market share.
Sire Spirits will also be a presenting sponsor of the team’s annual Black Sports Professional Career Fair, the annual Black History Night, and special fundraisers.
Jackson is also committed to the city of Houston.
50’s charitable organization, G-Unity Foundation, is working closely with the Rockets’ Clutch City Foundation for community initiatives to “provide access to games and events for parents and children who otherwise would not be able to experience them,” according to a statement from the Rockets.
From Fifty Cent To Millions Of Dollars
“Since I moved to Houston in January 2021, the love shown to me by this City has inspired me to make a positive and long-lasting impact in the community,” said Jackson in a statement.
“My investment in the Houston Rockets and their investment back into my charitable endeavors makes this partnership all the more special for me. I’m excited for what the future holds.”
Jackson came up in Queens, New York, as a product of his environment, surviving a shooting to the face to make him into a pop culture icon through rap music. However, after many successful business endeavors, from beverages to multiple television series, Jackson’s ability to be commercially ubiquitous knows no bounds.
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