On the court, Butler is a hothead at times, but off the court he’s been all smiles as he proves to be quite the businessman who enjoys a good cup of joe.
Butler’s Big Face Coffee is the official coffee for tennis players at the Miami Open, happening now through April 3 at Hard Rock Stadium.
On Tuesday Jimmy was on-site in the players café serving up fresh coffee drinks to elite tennis players such as Madison Keys and Francis Tiafoe. Jimmy even taught 2020 U.S. Open Champion Emma Raducanu how to make an oat milk latte using his Big Face Coffee. Raducanu reportedly gave Butler’s instruction a 9 out of 10 in the art of coffee brewing.
“I’m so happy to be at the Miami Open! It was so fun learning how to make a latte with Jimmy and I know he’s a huge tennis fan and is going to catch some matches,” Raducanu told People magazine.
BIG FACE COFFEE
As the story goes, Butler, 32, first came up with the concept of Big Face Coffee, during the Heat’s improbable championship run in the NBA bubble in the 2019-20 pandemic season.
“I’m excited to be here at the Miami Open this week,” Butler also told People. “Our Big Face Coffee brand is here all tournament and just getting the chance to watch some of the best players like Emma compete is what it’s all about.”
So first it was a pop-up NBA bubble coffee shop, with Butler selling $20 cups out of his Disney World hotel room. According to people, “Butler… made fresh brews from his own French press out of necessity because he couldn’t find anything to his liking.”
In October of 2021, he introduced his specialty coffee to the consumer market.
Read full story at The Shadow League here.