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Jordan Brand Makes Deal With Howard University, Boosting the New HBCU Sports Renaissance

When the classic athletic apparel brand Air Jordan hears someone say “HU,” they will know to respond, “You know!” as the Jordan Brand has reportedly reached a deal with Howard University.

The Capstone currently has an athletics apparel deal with Under Armour’s Steph Curry Brand attached to Curry’s commitment to fund the Howard University golf program for six years; he is attempting to help the school get back into Division 1 competition.

SPAIN – 2021/08/06: In this photo illustration, an Air Jordan logo seen displayed on a smartphone and in the background. (Photo Illustration by Thiago Prudencio/SOPA Images/LightRocket via Getty Images)

However, the Curry deal reportedly will not affect the Jordan Brand deal, specific to Curry’s provision of Curry Brand for Bison golf resources, equipment, apparel, shoes, and other gear. The deal is also set to expire this summer.

The famed HBCU is now looking to add Jordan Brand for their athletic department, The Boardroom reports.

Deals On Deals

The world received a glimpse of what the HU “J’s” might look like when comedic actor Anthony Anderson received a pair after receiving his degree from the Chadwick Boseman School of Fine Arts.

The deal will put Howard in the company of fellow Jordan Brand schools: the University of North Carolina, which is Michael Jordan’s alma mater, UCLA, Michigan, Georgetown, Marquette, San Diego State, Houston, Oklahoma, and Florida.

The move is Jordan Brand’s return to outfitting a team in the HBCU realm. Twenty-five years ago, the company launched at the collegiate level with North Carolina A&T University as one of its original three schools. The NCA&T deal ran for six years until the Mid-Eastern Athletic Conference inked a new pact with Russell Athletic in 2003

The other two schools that first wore the jump man emblem were the University of Cincinnati and St. Johns University.

Read full story at The Shadow League here.

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