Nicki Minaj is taking monumental steps beyond her music career, and the iconic, barrier-breaking rapper is now making history in the sports betting industry and doing so at the perfect time.
Minaj is not only dipping her toe into the sports betting industry but is also the first female lead ambassador and executive in the sports betting industry.
This is a major step for Nicki, as we’ve seen plenty of her peers join different facets of the sports industry, like Kanye West and his creation of Donda Sports, and Drake and his similar partnership with crypto betting site Stake. We are also beginning to see these artists invest in more business ventures that are buzzing within pop culture today. Gambling in general, and the way public sentiment has shifted since many sports leagues embraced associations with sports betting, might make it the most popular pastime in our society at the moment.
Executive Sh*t: Creative Director of Maxim Magazine
With this deal, Minaj is also becoming the new creative director of Maxim magazine, special adviser to the MaximBet Board of Directors, and she will also be heavily invested and involved in MaximBet’s future plans for iGaming.
As creative director for Maxim magazine, she will also collaborate with MaximBet on various merchandise, events, fan/consumer experiences, and a plethora of other things associated with MaximBet, while essentially becoming the face of the betting company.
Taking on all of these responsibilities is a prestigious duty for Minaj, and when talking about her partnership with MaximBet she was very excited for this next phase of her legendary career.
Read full story at The Shadow League here.
