Not many would connect veteran Atlanta hip-hop artist and actor Chris “Ludacris” Bridges to the world of dolls, but the “Fast & Furious” franchise film star is set to debut the very first “Karma’s World” doll. The doll, representing the African-American main character from the animated children’s series “Karma’s World,” is set to bring diversity to the reported $102.5 billion global doll, toy and game market.
The doll was inspired by a CGI (computer-generated imagery) animated series Ludacris helped create called “Karma’s World,” which streams on Netflix.
The doll came about through a multi-year global licensing deal between toy giant Mattel, 9 Story Brands, and Karma’s World Entertainment. Mattel has the global licensing rights to develop a line of toys for the franchise, including dolls and doll accessories, among other toys, the press release.
An excited Ludacris, 44, announced the new doll, which will hit stores on July 17, on Instagram.
“It’s taking me all day to post this because I’m truly filled with so much gratitude I had no idea what to say possibly,” he posted. “I’m beyond thankful for the love and support behind this phenomenal depiction of representation that is being received worldwide. It’s because of YOU we are EXPANDING THE KARMASWORLD UNIVERSE!”
The new dolls include Karma’s World Core Fashion Doll Assortment with dolls that show characters Karma, Winston, and Switch dolls. The dolls are priced at $21.99 each. There’s also Karma’s World Singing Star Karma Doll for $24.99. The Karma doll comes with accessories, and kids can lift her arm to hear her rap a song from the show, The Toy Insider reported.
The series “Karma’s World” follows 10-year-old aspiring musical artist and rapper Karma Grant. The series, which targets children ages 6 to 9, focuses on themes of self-expression, identity, leadership, creativity, and the importance of community. And of course, there is hip-hop music, streetwear fashion and original choreography. The third season began airing on July 7.
“There are no words to express my excitement because this is close to 14 years in the making,” Ludacris, who executive produces the series, told Billboard.
Ludacris’ eldest daughter, Karma Bridges, inspired the series, which premiered on Oct. 15, 2021.
“I want it to be a staple in young people’s lives, and even [for] some adults,” says Ludacris. “Parents may love the show more than the kids.”
He added, “Kids are dealing with a lot of different things so there’s always a teachable moment. In every single episode, Karma is trying to deal with things accordingly to become a better person and change the people around her and her neighborhood for the better, which in turn changes the world.”
“Karma’s World” is just one of Ludacris’ many business ventures. Besides his numerous hit songs going back to 2004, he also owns an affordable cognac called Conjure, which he launched with famed cognac house Birkedal Hartmann in 2009. Ludacris also owns the Disturbing Tha Peace record label.
His portfolio also includes real estate holdings, the Chicken-N-Beer Restaurant, and an investment in Roadie, which provides on-demand courier services.