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Usain Bolt Files Trademark Registration For His Iconic Victory Pose For a Second Time. Here’s Why He Was Denied the First Time.

Usain Bolt Files To Trademark Registration For His Iconic Victory Pose For a Second Time

Usain Bolt Again Files to Trademark His Iconic Victory Pose To ‘Protect His Image And Likeness’ In the U.S.

Track star Usain Bolt has officially filed to trademark his iconic victory pose. The Jamaican sprinter is hoping to cash in with his signature logo similar to Michael Jordan’s Jumpman logo. 

Trademark attorney Josh Gerben shared the news in a series of tweets earlier this week. On Aug. 17, the retired athlete filed paperwork to use the logo to sell clothing, perfume, footwear, headwear, and coloring books. It also includes sunglasses, sporting goods, jewelry, restaurants, sports bars, and “a retail shop carrying exclusive track and field products.”

LONDON, ENGLAND – AUGUST 13: Usain Bolt of Jamaica bids farewell after his last World Athletics Championships during day ten of the 16th IAAF World Athletics Championships at the London Stadium on August 13, 2017 in London, United Kingdom. (Photo by Karwai Tang/WireImage)

According to the application, “The mark consists of the silhouette of a man in a distinctive pose, with one arm bent and pointing to the head, and the other arm raised and pointing upward.”

Records show Bolt applied to trademark his victory pose back in 2009, but the registration was canceled in 2017. The eight-time Olympic gold medalist failed to provide proof the trademark was used to sell products in the U.S., which is a requirement. 

Gerben informed The Washington Post the new application includes “a renewed effort by Bolt to protect his image and likeness here in the United States” as he focuses “more on business ventures in retirement.”

He continued, “While it has been a while since Bolt retired, it is possible he is starting to look more closely at business opportunities. Ensuring that his famous ‘victory pose’ is protected with a federal trademark registration would be an important step to unlocking value in Bolt’s brand.”

Bolt’s last Olympic appearance was at the 2016 Summer Olympics in Rio de Janiero, Brazil. Since retiring in 2017, the 36-year-old has embarked on his career as a music producer and famously tried out for a professional soccer team in Australia. He welcomed his first child, a daughter, Olympia Lightning, in May 2020, whom he shares with with his girlfriend, Kasi Bennett, in May 2020. Thirteen months later, the couple welcomed twin boys, St. Leo and Thunder

Bolt, who has a net worth of $90 million, was interviewed at the 2022 CARIFTA Games — where he once commanded the fields. Hosted by the Caribbean Free Trade Association, the annual event was first held in 1972. According to the reporter, Jamaica has dominated CARIFTA since 1984.

“I do miss it sometimes when I see the competition. Like, I’m here and I hear the atmosphere and the energy. I do miss competing. But for me, I’ve been enjoying retirement,” Bolt said in April. “Three kids now, so they have kept me busy. Also … a lot of investments, so I’m still working but I’m trying to enjoy it as much as possible.”

The fastest man alive said he would support his children 100 percent if they decided to follow in his footsteps.

“It was a tough road for me so I’ll definitely show them the way and I’ll support them in whatever, but it’s just all about getting them focused and knowing what they want, and we take it from there,” he shared.

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