Hip-hop mogul Snoop Dogg and his wife, Shante Broadus, have launched a scarf line together.
The Broadus family has launched the Broadus Collection, a line of scarves inspired by Snoop Dogg’s youngest child and daughter, Cori, 23, who was diagnosed with lupus at a young age, Essence reported.
Lupus is an autoimmune disease, meaning the body’s immune system will attack one’s tissues and organs, with the life-threatening illness leaving bruises on its victims.
In Cori’s case, lupus has caused her significant hair loss, causing her to wear scarves to gain confidence.
“My family really made me feel comfortable with the situation that I was dealt with and turned it into fashion,” Cori told Essence.
“We’re wearing all of these scarves and they don’t have no names on ’em. We’re just buying them tons after tons after tons,” Snoop said. “We’re a family of business people so the next step was, how do we create a business out of this?”
As of reporting, the scarves come in six varieties: “Africa,” black, camo, floral zebra, golden tropic, and island palm. The line of scarves are made collaboration with beauty and cosmetic company Annie International. The scarves are priced $11.99 and $12.99 (depending on size ordered) and can be purchased at BroadusCollection.com.
The scarves are just one of the many products the Broadus family is marketing.
Last month, following the footsteps of his longtime mentor, Master P, the Louisana hip-hop mogul with his cereal brand, Snoop Dogg launched his cereal called Snoop Loopz under Broadus Food. Fellow hip-hop mogul CEO Percy “Master P” Miller is the company’s CEO.
Broadus Food is “more than a family-owned food product company, it’s a movement to making a difference in the lives of families and communities,” according to the company’s website.
Snoop, who has an estimated net worth of $150 million, touts his cereal is the “best tasting cereal in the game.”
In 2021, Snoop announced that Shante would take on the role of his manager. As such she is overseeing diGGital doGG, home to Snoop’s exclusive mobile apps, video games, and a proprietary animation pipeline. And she ill handle his various projects, including Mt. Westmore, Snoopermarket (Snoop Dogg’s e-commerce site), Snoop Dogg’s Triller Fight partnerships, the Snoop Youth Football League, tours, among other things.
“I love doing business with the family because we’re all together, we’re helping out and thinking of things and just spending time together,” Shante told Essence. “And it’s money being made at the end of the day.”