Slutty Vegan is entering the metaverse, as its founder, Pinky Cole, has filed trademark applications to the U.S. Patent and Trademark office to operate in the metaverse.
While the jury is still out on the viability of the metaverse, but it is basically a virtual world or environment where people can do everything from “living” to shopping to doing business. The term is a combination of the words “meta,” meaning beyond and “universe.”
“So metaverse is a universe that is beyond the universe as we know it. It exists in the virtual realm but feels just as real,” explains ClearIAS. And companies have been clamoring for the right to do business within the metaverse. Slutty Vegan is among the latest to explore metaverse opportunities.
Metaverse, Here Comes Slutty Vegan
Atlanta Business Journal reported that the Black and female-owned vegan restaurant that is all the craze n the real world is preparing to take over the virtual world, at least that is the indication from the new trademark registration. The Atlanta-based company was founded in 2018 and specialized in vegan burger dishes with provocative names, among other non-meat goodies.
Although her Slutty Vegan eateries are nationally recognized, having five locations in Atlanta; Birmingham, Alabama, and New York City, the addition of a metaverse restaurant follows the trends of big establishments like McDonald’s, Wingstop, Panera Bread, and Chipotle.
Ordering food on the metaverse varies, depending on the relationship between an organization and the virtual platform. Take the Mexican food chain Chipotle’s partnership with the video game Roblox. Roblox gamers roll burritos and earn in-game currency. This currency can then be into entree codes on Chipotle’s digital platforms, allowing players to order real-world food that can be delivered to them
McDonald’s has registered a trademark for its food and beverage purchases, describing itself as a virtual online restaurant featuring home delivery. It will host events and activities incorporating its McMeals and McCafe brands.
Slutty Vegan’s Growth
Slutty Vegan has been on a major upswing. The company received venture capital back in May for $25 million from New Voices and Enlightened Hospitality Investments. Since then Cole have partnered with other companies for a variety of products, from vegan sneakers to vegan lipstick.
The latest Slutty Vegan outpost recently opened in Brooklyn, New York, with another planned in the city’s Harlem community.
There is not much detail on Slutty Vegan’s plans for the metaverse, Cole will most likely create a unique metaverse presence as she has done with the real-world Slutty Vegan sites.
“The Slutty Vegan is like nothing you’ve ever experienced. When you walk through the door, you can tell right away that the entire atmosphere is a vibe,” she described to Forbes in 2019. “Some days, we may be blasting Top 40, other days, Biggie and culture reggae. Above all, it feels like a party, and all of the employees are upbeat and happy to serve.”