Hip-hop artist Roddy Ricch is in a giving mood. The “The Box” artist celebrated the release of his latest project by buying groceries for random shoppers in Los Angeles, California.
On Nov. 18, his “Feed Tha Streets 3” album dropped, and Roddy Ricch did just that the day before. The 24-year-old, who has an estimated net worth of $20 million, paid for groceries for several customers at a Ralph’s grocery store in L.A. The rapper, who hails from Compton, did so for a 30-minute period. No word on how much he spent.
And it’s all on video, of course.
“Yo yo yo. What’s up? It’s Roddy Ricch. You know, if I got any shoppers in here, we just came through to pay for everybody’s groceries for the next 30 minutes,” he said on the store’s PA system. “So, you know, if you got your groceries and you wanna have us pay for ‘em, we ‘gon help y’all out. We’re here for y’all. You know what I’m saying? Make y’all way to the register. We got y’all. ‘Preciate y’all. I love L.A.”
According to the rapper, “Feed the Streets” isn’t just about music. It’s a community empowerment movement, one inspired by his mother.
“’Feed the Streets’ is surrounded by my mother. She always gave food away to less-fortunate people when I was growing up. We’d give pizzas to people or she’d cook spaghetti, stuff you could put in a big pot. That’s something that stuck with me,” Roddy told The Los Angeles Times.
The artist’s new album, “Feed Tha Streets 3,” features 15 tracks, including “Aston Martin Truck,” “Stop Breathing” and “Twin,” featuring Lil Durk. There are guest appearances from Ty Dolla Sign, Cubeatz, Sonic, Turbo and more.
“It’s me getting back to being comfortable and thriving in my environment,” Roddy Ricch told The Los Angeles Times about his new album. “Over the last few years — transparently speaking — you go through things and life changes. Sometimes people don’t have a soft heart for that. As a man, you gotta know where you’re at and understand where you’re going and continue to be great regardless of circumstances. So that’s where the music is. We’re working on the next album while this one is coming out.
The Making of Roddy Rich
Roddy Ricch first achieved recognition in 2018, with his single “Die Young.” Then, in 2019, he was featured on Nipsey Hussle’s single “Racks in the Middle,” for which he earned a Grammy Award for Best Rap Performance. That same year, Ricch dropped his debut studio album, “Please Excuse Me for Being Antisocial.” The project made it to number one on the Billboard 200 and produced the hit single “The Box.”