Snoop Dogg has been consistent in creating new businesses throughout 2022.
Born Calvin Cordozar Broadus Jr., the 51-year-old veteran rapper has built a net worth of a purported $150 million.
Making his first appearance on Dre. Dre’s “The Chronic” in 1992, gained attention on the West Coast on his Deep Cover feature. The Long Beach, California, rapper, with his G-funk influenced sound, dominated the rap scene in the 1990s. He’s since ventured into business.
Here are five businesses Snoop Dogg has launched in 2022 alone:
1.The New Death Row Records
Snoop Dogg acquired Death Row Records in February and now plans to reform the defunct label into a revival of West Coast rap.
Snoop’s career was launched on Death Row, which was founded in 1991 by The D.O.C., Dr. Dre, Dick Griffey and the now-imprisoned Suge Knight. The record label was responsible for launching the careers of many, and among its most famous artists was Tupac Shakur.
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” the rapper said in a statement. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.”
Snoop paid an undisclosed amount for the label.
2. Breakfast Cereal
Snoop Dogg along with fellow rapper of No Limit Records Percy “Master P” Miller launched his own cereal brand, which appears to be competing against Froot Loops. Since his Snoop Loopz is too close to the Kellogg’s trademark, Snoop will have to rebrand his fruit-flavored cereal before the product hits the market.
The brand is under Snoop Dogg’s new company Broadus Foods, which is a joint venture between Snoop and Master P. Snoop was inspired to start the company by his late mother, Beverly Tate, who died in 2021.
The family-operated food business was “founded to continue Mama Snoop’s legacy of her generous love and passion for feeding families in our communities,” according to the company’s website.
More breakfast staples like Momma Snoop oatmeal, grits, pancake mix and syrup are coming down the company’s pipeline, with proceeds of every Broadus Foods item supporting charities like Door of Hope, a Pasaden, Calif, Christian non-profit that provides shelters for the homeless.
3. Snoop Doggs
Speaking of food, Snoop Dogg filed a trademark application in January for the name “Snoop Doggs” to promote his imminent hot dog line, according to Billboard.
The hip-hop mogul’s attorneys filed it as a so-called intent-to-use application, meaning Snoop had not yet launched a brand but intended to do so. Snoop plans to use the name to sell hot dogs and other kinds of sausages.
Interestingly, Snoop had once sworn off hot dogs.
During an interview six years ago with “Jimmy Kimmel Live,” Snoop had a negative reaction to how hot dogs were made. In fact, he vowed never to eat hot dogs again.
“This is a hot dog!?” he said at the time. “Oh, cuz, I ain’t never eating a motherf– hot dog. Ugh! Every time I see a motherf– at a barbecue with a plate with a hot dog on it, I’m knocking that sh– out of his hands. If that’s how they make hot dogs, I don’t want one,” he added. “I’m good.”
Inspired by his 23-year-old daughter’s personal struggle with lupus, Snoop Dogg and his wife, Shante Broadus, launched a scarf line together called the Broadus Collection.
Lupus is an autoimmune disease, meaning the body’s immune system will attack one’s tissues and organs, with the life-threatening illness leaving bruises on its victims. At a young age, Cori Broadus had to cover her bruises with a scarf.
The scarves come in six varieties: Africa, black, camo, floral zebra, golden tropic, and island palm. The line of scarves are made in collaboration with beauty and cosmetic company Annie International. The scarves are priced $11.99 and $12.99 (depending on size ordered) and can be purchased at BroadusCollection.com.
5. Pet Accessories
Snoop Doggie Doggs marks the rapper’s entry into the pet accessories industry.
“If my dogs ain’t fresh, I ain’t fresh,” Snoop said in a press release. “These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!”
A family-owned company in Pittsburgh called Little Earth Productions and Snoop are partners in the pet accessory line. The line includes 28 items for dogs and cats, with items ranging between $15 to $100 and sold on the Snoop Doggiedoggs website and via Amazon.
Data shows that approximately 60.2 million households have a dog as a pet, and around 47.1 million own a cat as a pet, and the pet clothing market was reported to be worth $5.75 billion in 2021, globally. The projections say it is expected to generate more revenue in years to come.
A 2021 Business
While technically a business venture he started in 2021, Snoop Dogg’s “Stash Box” NFTs made a big impression in 2022, with his limited tokens selling, he said, more than $44 million on Valentine’s Day.
Gala Music digital platform hosted 25,000 Snoop NFT Stash Boxes sold for $5,000 each and included 1 of 17 songs from Snoop’s latest album, “BODR (Bacc On Death Row).”
The album’s debut accomplished two things: his return to Death Row Records and a launchpad for Snoop Dogg’s crypto-based music.