Bay Area rapper E-40 is selling soul food-inspired ice cream.
Veteran hip-hop artist E-40, whose real name is Earl Tywone Stevens Sr., has a net worth estimated to be $8 million. He was a founding member of the rap group The Click and founder of Sick Wid It Records.
Who Screams for Ice Cream?
As TMZ reported, E-40 is scooping up creative flavors with his new line, “Goon With The Spoon.”
One of the flavors recreates the taste of chicken and waffles. It combines waffles, maple syrup, and brown butter ice cream. Of course, E-40 didn’t use chicken in the recipe. He used a product called Flock Chicken Chips, a keto-friendly snack that taste like chicken jerky.
“Culinary arts is my passion and, as a Black entrepreneur with a prominent platform, I’m committed to doing my part to bring the worlds of food, culture, and entertainment together like never before,” 40 told TMZ Hip Hop.
Alongside the chicken and waffles dessert, GWTS is serving traditional flavors like cookie dough, bourbon vanilla, vanilla bean, strawberry, mint chocolate, and salted caramel flavors.
The next signature flavor to be added to the roster will “Black Wall Street,” although E-40 didn’t reveal what it will taste like.
Ice Cream is Good Business
The business of selling ice cream is multi-billion dollar industry, serving more than 1.3 billion gallons of ice cream to American consumers last year.
The average American eats roughly 20 pounds of ice cream each year, or about 4 gallons, according to the International Dairy Foods Association.
The global ice cream market will reach $97.85 billion in 2027, according to Fortune Business Insights. It was $71.52 billion in 2021, which is nearly a 40 percent increase from what it was a decade ago.
According to CNN, British/Dutch Unilever Company produces the world’s best-selling ice cream, Magnum.
Magnum was developed in Belgium and released in January 1989 in Germany. Unilever also owns the ice cream brands Breyers, Cornetto, Carte d’Or and Ben & Jerry’s.
Besides scooping ice creams, E-40’s other ventures include serving bottles of wine and spirits through his spirits business Earl Stevens Function Red Blend.
Among the company’s products are Mangoscato and moscato wines, which are distributed by Southern Glazer, the largest wine and spirits distributor in the country.
Goon With The Spoon is more than an ice cream manufacturer, it also produces pre-packaged sausages and burritos. Local family barbecue chain Kinder’s Meats is a partner in E- 40’s Turf Burritos and Choices (Yum) variety pack operations, giving fans unique sausage-flavor Philly cheesesteaks and teriyaki pineapple chicken.