Texas-based Sienna Sauce has launched a crowdfunding campaign as the 19-year-old founder has yet to receive an investment promised after appearing on “Shark Tank” in 2021.
Tyla-Simone Crayton, the founder of Sienna Sauce, has raised over $100,000 on Wefunder. The funds will allow the company to expand its operation, working capital to increase production runs, introduce new products, digital and content marketing, retail fees and discounts.
The teenpreneur launched Sienna Sauce in 2017 with the help of her mother, Monique. The mother-daughter team began cooking and selling Sienna Wings out of their kitchen. Soon after, Monique resigned from her full-time job to become president of Sienna Sauce.
Also known as the “Everything Sauce,” Sienna Sauce is used as a marinade, glaze, dip or even to add more seasoning. The product line includes four sauces including “sweet & tangy everything,” “lemon pepper everything,” “spice it up everything,” and “smokey brown everything.” In addition, the company is a healthy alternative to other sauces as it is low-sodium, gluten-free and does not include high-fructose corn syrup.
A Feature on Shark Tank Leads To An Investment Deal … Or Does It?
In 2021, Crayton appeared on ABC’s “Shark Tank.” After pitching her business to a panel of investors, jewelry designer Kendra Scott decided to invest $100,000 for a 20 percent stake in Sienna Sauce. However, the investment deal was never finalized.
“We didn’t receive the $100,000 because we’re still in due diligence. We’d love to have her,” Crayton told Inside Edition. “We’d still be interested but it just hasn’t come into fruition.”
Scott’s representatives confirmed that the investment has not been finalized.
“Sienna Sauce and Kendra Scott are doing their due diligence on the deal at ‘Shark Tank,’ and have not yet come to an agreement as it relates to financial investment,” a representative for Scott told “Inside Edition.”
Although the company has not been able to finalize its deal with Scott, Sienna Sauce has benefitted greatly from appearing on “Shark Tank.”
Within 24 hours of being featured on “Shark Tank,” Sienna Sauce sold $300,000 in products. And, over the last three years, the company has earned over $1 million in revenue and is available in over 500 retailers such as Target, Hy-Vee, Walmart.com, Wegmans, World Market and Amazon.