Janet Jackson, it seems, only gets better and better with time.
Earning $50.9 million and selling 479,000 tickets in 37 shows, the superstar singer outdid her personal best with her Together Again Tour in June, according to Billboard Boxscore.
The Together Again Tour outperformed the All for You Tour (2001-02), the Velvet Rope Tour (1997-98) and the Janet. World Tour (1993-94), and was her top-selling tour since the Rhythm Nation World Tour in 1990.
The numbers for the 57-year-old artist exceeded her gross profits and ticket sales at her prime, circa 2001-2002 with her All for You Tour, which generated $46.9 million.
She’s Got Your Ticket
While Jackson’s ticket costs had risen predictably since the early 1990s, the Together Again Tour did not put customers under extraordinary strain.
The average ticket price for the tour was $106.13, which was just 15 percent more than the Rock Witchu Tour in 2008 and 7 percent less than the $113 tickets for the Number Ones tour in 2011.
Jackson has been breaking career records market by market. Her double-header at Madison Square Garden in New York on May 8 and 9 grossed $3.8 million and sold 24,500 tickets, making it her biggest reported engagement to date (excluding her residency at Las Vegas’ Park Theater in 2019).
This surpassed her previous record of $3.2 million and 42,500 tickets sold in August 2001 for a three-show run at the same venue. She also had her best-ever grosses in Atlanta, earning $3.1 million at the State Farm Arena on April 26 and 28, as well as in Los Angeles, where she drew $2.8 million at the Hollywood Bowl on June 10.
By selling more seats at her venues for the Together Again Tour, Jackson, who has a net worth valued at $190 million, was able to sell a fairly priced ticket, comparable to her previous tours.
The Together Again Tour sold an average of 12,958 tickets per show across 37 tour dates, a bit more than she did in the 1990s and early 2000s, when her high was in the 10,000 area.
Collectively, Jackson has earned $254.9 million and sold 4.5 million tickets in 418 documented gigs since March 1990.
Jackson’s tour, which began on April 14, 2023 in Hollywood, Florida, and will finish on Oct. 27, 2023, in Lincoln, California, is a rebirth of her career and a remarkable return, given she has not recorded a full-length album since 2015.
To some, the star’s ability to sell out arenas on a $50 million tour without depending on a hit record to promote it may not sound like a big deal.
Overall, the standard is reasonable for an acclaimed artist such as herself.
However, due to her infamous wardrobe malfunction during the 2004 Super Bowl halftime show, Jackson’s touring profile and audience were reduced in the mid-2000s.
Nevertheless, her sharp rise over the last decade indicates that her enduring catalog has survived and even thrived, Billboard reported.
Her success on the Together Again Tour can be attributed to a critical re-appraisal of her catalog, an induction into the Rock & Roll Hall of Fame, and a highly rated four-part televised documentary.
In 2022, her performance at ESSENCE Festival of Culture was one of the highest-grossing nights in the event’s 28-year existence, which is no minor feat, considering the event has attracted celebrities such as Luther Vandross, Mary J. Blige and a slew of others.