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Tabitha Brown’s Unstoppable Rise: From TikTok Fame to Target Expansion

Social media influencer Tabitha Brown is minding her business, as she likes to say.

Her popular vegan food line be returning to Target stores next year, but additional goods are coming and will be available year-round starting in 2024, she announced at the 2023 Essence Festival.


In January 2023, Brown released her line of limited-time productions that became a huge success, selling out in Target stores across the country. 

Brown, who promotes her vegan lifestyle to millions of followers on Instagram and TikTok, debuted a 40-product range that included plant-based burgers, sausages, spreads, cream cheese, ravioli, snacks and soup. 

Brown is riding the wave in an increased interest in vegan products, food and more.

The worldwide plant-based meat market, for one example, is expected to reach $68,448.9 million by 2027, up from $17,076.9 million in 2019 at a strong 19.1 percent CAGR, Research Drive reported. 

The expansion announcement was a treat for fans who attended her session at the Essence Festival.

“Thank y’all for supporting me and going to Target to buy all of the things,” Brown enthusiastically told the crowd. “Honey, y’all sold that food out so fast…But next year, it’s gonna be in there all year long.”

More Than Food

The scope of her vegan entrepreneurialism goes beyond food as Brown, who has a net worth estimated to be around $3 million, is a beauty entrepreneur who owns Donna’s Recipe, a best-selling vegan hair-care brand, which will be available in Target stores in the near future. 

Brown’s latest Target food collection included more than simply food. Brown has colorful accessories and components that were priced at under $30 like tableware, cookware, linens and lunch boxes.

Dubbed “America’s Mom,” Brown finalized her deal with Target in May 2022. Her first products — apparel, swimsuits and accessories, home and office — first went on sale June 11, 2022. The fashion collection was followed up with a home collection in August. At the time, Target announced there would be a continued rollout of products from Brown.

Her fourth and final collection is themed by summer outdoor festivities, with pieces ranging from outdoor furniture to games, tableware and more, inspired by her gatherings in both her current home of Los Angeles and her Eden, North Carolina, roots.

The inspiration for her vegan lifestyle is based on her battles with sickness and depression, Vegconomist reported, saying that she embraced a vegan diet more than six years ago and encouraged others to persist in the face of adversity. 

Overcoming Challenges–Business and Personal

“Six years ago, I didn’t have no money. I didn’t have a career. I didn’t have health. I didn’t even have a strong mental capacity to see the light, yet He pulled me out of it and here I am,” Brown shared on Instagram. “I didn’t know if I was coming or going, and I also didn’t know if I was going to live or die. I felt stuck, and I was desperate to be made whole.”

She added, “In the last six years, my life has changed in a way that I could never imagine.”

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