LeBron James Secretly Unveils Wife Savannah’s New Skincare Line to Social Media

NBA four-time champion LeBron James and his wife Savannah James have been dating since they were teens, supporting each other for over 20 years since they were students at rival schools. So it should be no surprise that the Los Angeles Lakers Forward would celebrate his lady’s most recent venture … even though she never asked him to.

Savannah James (Photo via Instagram, https://www.instagram.com/p/Cs7kk_spSU2/?img_index=1)

However, James took to his social media and shared with his 158 million followers the tester bottles of her new skin line, SJ Skincare.

In a short video, he spotlighted a new “Daytime Moisture Veils,” “All Day Serum,” and “Nighttime Moisturizer.”

“UH-OH!!!!!! @mrs_savannahrj skin care line is in the works. Testing out the ingredients, products and all,” the master marketer captioned the post.

Adding a warning, he said, “Don’t hate if y’all see my face start shining and looking apart! It ain’t my fault, don’t blame me! Just simply [clap emoji]for the [queen emoji] and get on board the fresh face train.”

As he ended his message, he said, “She has no idea I’m posting this, ’cause she would actually kill me but f it I’m excited for what’s to come for when she’s ready for y’all to join her journey!!! BEAUTIFUL, I JUST WANT YOU TO KNOW. YOU’RE MY FAVORITE GIRL!!”

SJ Skincare Is Just One Savannah Venture

While SJ Skincare is a new venture, Savannah, who alone has an estimated net worth of $50 million, is not new to business.

The serial entrepreneur has proved to be far more than just a basketball wife. She is an accomplished interior designer and has partnered creatively with various brands since launching her services. It was in this spirit that she and her husband launched a children’s furniture line in 2010 with American Signature, “Home Court by LeBron James.”  

According to Business Insider, the affordable bedroom sets collection was sold in Value City Furniture stores across the country.

The mother of three also once owned a juice bar called “The Juice Spot” in the Brickell section of Miami. She closed it down in 2016 when the family moved back to Ohio when her husband left the Miami Heat, Bleacher Report states.

Other businesses she invested her own money in are Lobos Tequila, a Web 3 startup called Lockerverse, and a natural deodorant company called NEZ. 

She is also, according to Fashion Republic, the co-founder of K+ Organics.

And, according to an interview with The Cut, she has some more things up her sleeve.

Now, the question is how she got so serious about entrepreneurship. It’s simple. She watched and supported her billionaire husband, taking in some of the lessons he learned as a businessman and getting inspired.

From his countless endorsement deals, his dabbling into the crypto world, his investment into television and film production through his company SpringHill, clothing, sports (he is a minority owner of several sports teams), and more, his impressive portfolio made her want to give business a shot.

“I would listen to him talk about his conversations with Warren Buffett or Jerry Jones. But I wanted to get into business, too,” Savannah told Cosmopolitan in a March interview.

Giving Back

In addition to things that make her money, Savannah is also invested in giving back.

She actively gets involved in charity initiatives in Akron, particularly boosting young women’s empowerment through the Women of the Future mentorship program she has. She also volunteers with the student financial aid assistance program, I Promise project.

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