Entrepreneur Snoop Dogg will advertise your gin and juice but don’t expect him to necessarily use it.
The Grammy-nominated rapper feels he has mastered the art of the endorsement deal, rejecting all exclusivity and no-compete clauses that would not allow him to work with multiple brands in one industry at the same time.
During an interview with Tiffany Haddish on his Snoop Dogg TV YouTube channel, she let the cat out of the bag:
“You got these endorsement deals on lock,” she told her longtime friend. “I want to learn that.”
The comedian was referencing how he is promoting “three different alcohol brands” at the same time and none of the companies have put a stop to him.
“You gotta tell them what you want instead of them telling you what its going to be,” he said while rolling a blunt in his black robe.
“All it is … is they need you and if they need you they’re gonna play your game,” he added. “And what’s so cold is they know it and I could say it publicly. I don’t drink none of that s##t. You don’t pay me to drink it, you pay me to promote it … I’m not here to get drunk. I’m here to get money.”
The artist, whose estimated net worth is $160 million, said he could not be exclusive because his brand is so big — which is the actual thing that makes the brands want him associated with their products.
This includes brands that many believe are his own, such as INDOGGO Gin, which is said to be the “ultimate remix of seven premium botanicals infused with all-natural strawberry flavor.”
He also is promoting 19 Crimes Cali Rosé and 19 Crimes Snoop Dogg Cali Red, two wines.
Snoop Dogg is also a shareholder and ambassador for Cuca Fresca, a Brazilian spirit company known for producing fruity cachaça, a liquor distilled from fermented sugarcane juice, according to Forbes.
A savvy entrepreneur, he leverages his reputation and diverse portfolio to generate wealth, collaborating with a wide range of companies, including Hot Pockets, Adidas, Happy Socks, Airbnb, and holding investments in Reddit.
His most recent products can be found in your local Walmart, an ice cream and breakfast food.
The “Beautiful” chart-topper has launched Dr. Bombay Ice Cream, the brand includes seven flavors such as Iced Out Orange Cream, Rollin’ In the Dough, S’more Vibes, Syrupy Waffle Sundaze, Bons Track Brownie, Cocoa Cream Cookie Dream, and Tropical Sherbet Swizzle, selling it for under $5.
“Ice cream is more than just a snack to me; it’s a way to chill, relax, and get happy. That’s exactly what I want Dr. Bombay Ice Cream to do—bring a smile to your face and ease your mind,” Snoop Dogg said in a press release. “I’ve poured my heart and soul into perfecting these first seven flavors, and I can’t wait for my fans and the world to experience what I’ve created.”
Snoop and Master P have teamed up to create Broadus Foods, launching Snoop Cereal. It will be available in major grocery stores, including Amazon, Target, Albertsons, Ralphs, Kroger, HEB, Safeway, and Walmart.
This partnership for his breakfast food company is with Post Consumer Brands and was announced in August 2022.
This move is a big deal, especially as a minority-owned brand. The two rap-preneurs made it happen by aligning with Walmart’s commitment to diversity among its suppliers, a group of minority and women-owned businesses that account for over $9 billion in sales.