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CU Buffs Coach Deion Sanders Seeks Trademarks for Epic Catchphrases Like ‘F Around and Find Out’

Deion Sanders has been making major moves since taking over as head coach of the University of Colorado football team — not only on the field but also in the world of brand marketing. 

ATLANTA, GEORGIA – JUNE 17: Deion Sanders, Jackson State University Head Football coach, attends The Big Homecoming Event at Clark Atlanta University on June 17, 2022 in Atlanta, Georgia. (Photo by Paras Griffin/Getty Images)

Sanders, known for his colorful catchphrases, has strategically placed the Colorado Buffaloes program at the forefront of college football while simultaneously bolstering his personal brand by filing trademarks for his favorite sayings.

What’s The Word?

Jessany Garrett, Sanders’ attorney for Sanders’ Prime Time Enterprises, Inc., filed for trademarks to secure a set of Sanders’ iconic catchphrases. Garrett has registered five trademarks with the U.S. Patent and Trademark Office database.


Sanders apparently intends to use these phrases on a range of clothing items, including sleepwear, blazers, sweatsuits and outerwear.

Sanders’s trademark filings have become somewhat of a trend. Earlier, he filed for trademarks for phrases like “COACH PRIME,” “PRIME EFFECT,” “IT’S PERSONAL” and “DADDY BUCK.”

Prime Time Business

Sanders, whose coaching contract is five-year deal reportedly worth up to $29.5 million, always seems to be flexing his branding know-how. And it’s not just benefitted Sanders — who has an estimated net worth of $45 million — but also the university he currently calls home.

As Finurah previously reported, his coaching has led to a windfall for CU. According to the university, the figure amounts to a staggering $90.6 million in revenue generated, largely attributed to Sanders’ influence and the buzz he’s sparked around CU Buffs football, reported Boulder’s Daily Camera.

Sanders’ high-profile personality has translated into record-breaking merchandise sales, as the CU Buffs’ online team store saw its second-highest grossing month after Sanders took the helm, with a whopping 2,544 percent increase in sales since September 2022, Daily Camera reported.

In addition to record merchandise sales, CU Boulder sold a record number of tickets. In addition, every home game for this season has sold out for the first time in school history.

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