Snoop Dogg and Martha Stewart are presenting two one-of-a-kind bags that discreetly carry an individual lighter for a person who smokes marijuana.
The unlikely business pairs and best buds have designed the Best Buds Bags for BIC EZ Reach Lighters. The lighters are used as a bag clasp.
Best Buds Bags consist of a cream-colored envelope clutch purse and a two-striped purple folder purse, designed to carry lighters externally. The lighters themselves are identical to the BIC EZ Reach lighter designed by the pair previously, according to Walmart.
As of Nov. 9, Best Buds Bags are available on BIC.com for $99 each, with all proceeds going to the Martha Stewart Center for Living. Supplies are limited.
The VH1 hosts of the popular “Martha and Snoop’s Potluck Dinner Party,” Snoop and Stewart have always challenged conventions, and their latest venture is no exception. Their new line of bags for men and women is not just about fashion, but also about embracing the changing landscape of cannabis legalization and meeting the needs of that niche.
“You gotta know I always carry around a lighter, so why not make it swaggy?” Snoop said regarding the collaboration, as reported by Paper. “You never know when you’re going to need a lighter!” Martha added. “The Best Buds bag combines convenience and style into one.”
Born Calvin Cordozar Broadus Jr., the Long Beach native rapper reportedly has a net worth of $150 million, while Stewart’s reported net worth estimated at $400 million.
The global cannabis market size was valued at $43.72 billion in 2022. It is projected to grow to $157.34 billion by 2030, exhibiting a compound annual growth rate of 34.03 percent during the forecast period.
According to the Cannabis Consumers Coalition’s 2017 report, women tend to smoke more weed than men. The report revealed that 58.35 percent of women who participated in the survey smoke weed, compared to 41.65 percent of men. This is a significant difference of over 15 percent, even though online surveys typically have more male respondents, Herb reported.