Snoop Dogg has become a powerhouse for brands. Back in the early ’90s when the Long Beach, California, rapper first started out, most would not have considered that in the future he’d become a favorite corporate pitchman. After all, he had been one of the biggest gangsta rappers in the 1990s. But today, at an estimated net worth of $150 million, he’s pulling in big bucks through corporate partnerships.
On Nov. 16, the Long Beach native declared that he was giving up “smoke,” leaving many to think that meant marijuana, something that the beloved rapper was anything but quiet about including as part of his lifestyle. While some users may believe that this marks the end of the Snoop Dogg, they have come to love, the smoke-free Snoop Dogg could be even more appealing to lucrative brands.
Here is a list of the top brands with whom Snoop Dogg, whose real name is Calvin Cordozar Broadus Jr., has partnered.
The biggest food and mobile delivery technology company announced on Sept. 26 that it is proud to partner with Snoop Dogg as the new face of the company, launching a 60-second TV spot with the new campaign slogan “Did Somebody Say.”
The “Did Somebody Say” music video, which duals as a TV commercial, was well received by users on YouTube and garnered more than 100,000 views within a month.
The unveiling of Burger King’s hot dogs in the spring of 2016 was essentially an Oscar Mayer, Whopper mashup that was a limited run. On its debut, The King tapped Snoop Dogg to promote the hot dog, while letting everybody know they can have it their way.
The ad for the hot dog commercial featured a faux training video that had Snoop Dogg guiding viewers, as a Dogg expert, on what the then-new menu item was all about.
Electronic Arts is the exclusive publisher of the Madden series, the only football game that the NFL has licensed. In its 2020 game, the franchise featured an original song from Snoop Dogg, an avid gamer and well-known Little League football coach, in its marketing, which was a significant milestone for the game.
Snoop has been playing Madden for years, but since 2020, he regularly has streamed the game and has been seen rage quitting — walking away from the game abruptly out of frustration — while playing Madden 21.
Even though he claims not to be a drinker, Corona tapped him to rep their beers. He has been featured in Corona ads since 2020, and they have reportedly been a huge success. Snoop’s role for Corona continues.
Snoop Dogg has a partnership with shoe manufacturer Skechers. Skechers released the “Doggy Air” in August 2023. The shoe is a combination of the brand’s usual comfortable footwear with the unique style that Snoop Dogg is known for on the West Coast. This sneaker is a spoof of the popular Air Jordan.
As Finurah previously reported, Snoop Dogg is putting the dog in business, and his partnership with Petco, which the company announced on June 12, is only proof of that.
Petco, a leading pet supplies retailer, has Snoop Dogg appearing in Petco commercials and promoting the company’s pet care products and services in its 30-second ad, “The Ultimate Dog.”
Dunkin’ Donuts/ Beyond Meat
Before the Pumpkin Ice Spice Latte, there was the “Beyond D-O-Double-G,” a meal featured and advertised at Dunkin Donuts between Beyond Meat and Snoop Dogg. The Beyond D-O-Double-G, debuting on Jan. 16, 2020, was a Beyond Meat patty sandwiched between two glazed donuts.