CU Buffaloes’ Shedeur Sanders Closes Season on the Bench But Inks NIL Deal with Smoothie King

Deion Sanders’ son Shedeur Sanders, the star quarterback of the University of Colorado, is partnering with Smoothie King for a signature drink.

“The Shedeur” smoothie is a NIL venture between Sanders and Smoothie King.

When Sanders was asked if he would like to team up with Smoothie King, he replied, “I’ve been drinking Smoothie King forever,” according to On3. “When the deal was presented, I was like, ‘We have to do the deal, no matter what.’”

shedeur sanders
Shedeur Sanders (Photo via Instagram @shedeursanders)

The drink, available since Nov. 21, is an Angel Food smoothie base with blueberries and multivitamins added, according to Buff Beat, a Sports Illustrated channel.

Shedeu is the youngest son of Pro Football Hall of Famer Deion Sanders. He took on the role of quarterback for the Colorado Buffaloes after a successful tenure with the Jackson State Tigers. During his time with the Tigers, he earned accolades such as the Jerry Rice Award and Deacon Jones Trophy before making the move to Colorado in 2023.

College athletes have been allowed to make name, image, and likeness (NIL) deals since 2021 when the National Collegiate Athletic Association gave the approval after much debate. Ever since, many college athletes are taking advantage of this.

As far as Shedeur, he has a NIL valued at $3.8 million, ranking him No. 2 as the most self-enriched college athlete behind USC basketball freshnab Bronny James, LeBron James’ son.

Speaking of Bronny, he and Shedeur have signed NIL deals with Beats by Dre, joining college standouts like former Alabama quarterback Bryce Young and USC quarterback Caleb Williams.

Shedeur is also working with Brady Brands, Nike, Mercedes-Benz, and Gatorade.

An upper body injury kept Shedeur from playing in CU’s final game for the season, against Utah.


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