In a recent exclusive interview with sports analyst and television personality Shannon Sharpe, comedian Kountry Wayne opened up about the financial investment he puts into his comedic skits, shedding light on the behind-the-scenes costs of his popular content.
Known for his hilarious sketches and stand-up performances, Kountry Wayne, whose real name is Wayne Colley, discussed his approach to creating content during the in-depth conversation with Sharpe.
“I drop like 300 skits a month,” Kountry Wayne explained to Sharpe. “I was making like $9,000 in side money on Instagram — I don’t look at myself as stacking money anymore, I’m stacking content.”
The comedian revealed that he allocates an impressive $250,000 monthly budget for producing his skits, emphasizing the importance of high production values to stand out in the competitive world of online comedy.
Sharpe, visibly intrigued, probed further into how Kountry Wayne manages to maintain such a substantial budget for his content creation. The comedian attributed part of it to a strategic approach to telling comedy to a diverse audience across social platforms.
“The void I filled online — I learned storylines are the key. If you just post a skit, they are going to forget about it in three days. I said, ‘if I could do this on social media I could change the game,’” explained Kountry Wayne, who in the same interview said he earned $20 million last year from viral social media skits.
The comedian also highlighted the significance of having a dedicated team of professionals, from writers to production crews, to ensure the success of each skit, and the importance of compensating his team fairly for their contributions to the creative process.
Wayne provided a sneak peek into forthcoming projects that will highlight the results of his substantial financial dedication to creating high-quality comedic content. Additionally, he offered advice to fellow online comedians, urging them to adopt a strategic approach to secure the bag for their work.
“I share the game with everybody because I hate to see people’s pages who ain’t monetizing,” he said.
