Travis Hunter may be going through social media drama over revelations about his fiancée recently, so much so he deactivated his Instagram account, but personal mayhem aside, Hunter has been busy on the business front — and he’s included family in on his dealmaking. His decision to sign with Adidas included the inclusion of younger brother.
Putting Family On
Travis has a 15-year-old brother named Trayvis Hunter, a wide receiver from suburban Savannah, Georgia.
And in line with the recent news that Travis has offered his NIL earnings to his team’s NIL fund, he is sharing his fame and growing fortune with Trayvis.
During a chat with Boog on his own YouTube show, “The Travis Hunter Show” on Dec. 18, Travis explained his decision, emphasizing that his brother’s inclusion was non-negotiable.
“I ain’t signing nothing that ain’t got no family involved. … I’m not going to go into specific details about it, but they involved my family,” Travis, who recently won the coveted Heisman Trophy, said. “I just couldn’t talk about it because we were working on getting a contract out. … I love the Adidas family. They came out, spoke to my family, spoke to me, and they had to add Trayvis in the deal. So, it’s got to be right if Trayvis is in it.”
Travis’ multi-year deal with Adidas, signed in early December prior to the Heisman win, is rumored to be worth $3.2 million. He already sold out a $60 Adidas hoodie that says Heisman Winner on it. Now, his brother, it seems, is part of the deal, though details have been sparse.
Trayvis currently plays for Effingham County High School football as a sophomore and is considered a top prospect for college teams, emerging as a star like his older brother.
This month Trayvis received his first collegiate offer from HBCU Tennessee State University, where College Football Hall of Famer Eddie George is the head coach, according to Sports Illustrated.
Travis has an NIL (name, image, and likeness) valuation of $5.2 million for playing with the Colorado Buffaloes.
The NIL represents how much money an athlete could potentially earn through commercial deals using their personal brand, based on factors like their athletic performance, social media presence, and overall popularity.
Travis is one of the highest-earning college students in endorsements, alongside his teammate Shedeur Sanders, the son of Coach Deion Sanders.
Other brands Travis’ associated with include his partnership deal with United Airlines, an endorsement agreement with Buffalo Wild Wings, a brand partnership with 7-Eleven, an endorsement deal with EA Sports, a college football NIL campaign with JLab, and his endorsement partnership with NerdWallet, according to reports from Sports Illustrated and On3. Separately, Travis and Shedeur Sanders both have received large payments from SMAC for appearing in the “Coach Prime” documentary series about the Colorado program and it’s charismatic coach.
