In the rapidly evolving landscape of digital entrepreneurship, few success stories rival that of Wallace Peeples, better known as Wallo267. The Philadelphia native has transformed his life from serving a 20-year prison sentence to building a multi-million-dollar media empire in just three years since his release.
Unfiltered Perspective
Now, his unfiltered perspective on Black business ethics is making waves across social media and business circles alike.
The co-host of the highly successful “Million Dollaz Worth of Game” podcast has established himself as one of the most influential voices in hip-hop media, according to Complex.
Alongside his cousin Gillie Da Kid, Wallo has created what Charlamagne Tha God declared was the highest-paid Black-owned podcast in the industry.
During an event on Sunday, April 13, 2025, reposted on Instagram by The Art of Dialogue from the former Major Figgas’ artist, Wallo delivered candid remarks about the standards Black business owners should uphold.
“Ohh, I’m Black. I’m Black people,” he mimicked what some entrepreneurs have said to him.
Then he added, “Nobody gives a f—k about that. Kill that s—t. Now, if you got a good business or you don’t. That’s the hustle.”
He characterized the appeal to racial solidarity without quality backing as a “hustle,” questioning, “Is your restaurant clean? Is the food good? Do you got consistent cooks?”
“I don’t give a f—k about what color you is. I’mma spend my money where the f—k I wanna spend it at,” he continued, emphasizing his consumer philosophy. “I am not going to be finessed off some Black s—t.”
His comments come at a sensitive time, as many Black businesses face challenges under the Trump administration’s seeking to dismantle minority-based business agencies and programs designed to ensure market equity.
Trump’s executive order, according to The New York Times, provides “technical assistance to minority-owned businesses with the goal of helping them secure loans and contracts,” for some Black businesses squeezed out of their respective businesses due to systemic racism.
Wallo did not say Black businesses shouldn’t be supported but crassly emphasized that quality should be the appeal over racial solidarity.
If anyone knows that being Black requires a lot more than “racial solidarity” but outstanding hustle it is the North Philly native.
After his release from prison in 2017, Wallo immediately began selling T-shirts on the streets in his community, while building his social media following through daily motivational content.
This approach rapidly expanded into partnerships with major brands including the NFL Network, Global Citizen, Foot Locker, and Puma.
According to Wealthy Like, the podcast he co-founded with Gillie Da Kid in April 2019 led to a reported $3 million deal with Barstool Sports in 2020, later extended in 2022, contributing significantly to Wallo’s estimated net worth of approximately $10 million.
During the same Sunday event, he emphasized: “I’m not no mother—king fake as motivational speaker. I’m the No. 1 n—ga in the country. Y’all seen me come out of the penitentiary. I made millions and I make millionaires, baby.”
Beyond podcasting, Wallo serves as chief marketing officer at Reform Alliance, a criminal justice reform nonprofit co-founded by billionaire Michael Rubin, Jay-Z, and Meek Mill. He also works as a cultural and marketing advisor at YouTube, helping inner-city residents monetize their content.
His entrepreneurial philosophy extends beyond his ventures. As a sought-after lecturer who has spoken at institutions including Penn State University, Yale, and TED Talks, Wallo consistently emphasizes that quality and consistency must be the foundation of any successful business.
From armed robbery convict to multi-millionaire media mogul in less than four years, Wallo267’s story embodies the transformation possible through strategic vision and relentless execution — qualities he now demands from fellow entrepreneurs regardless of race.
