Former President Donald Trump’s business ventures continue to generate significant revenue for the president personally, including a reported $57 million from a cryptocurrency enterprise linked to his family, according to The New York Post.
Despite criticism, Trump’s press secretary Karoline Leavitt has dismissed concerns about potential conflicts of interest as “frankly ridiculous.”
Cashing In
A 234-page disclosure from the Office of Government Ethics outlines the activities of World Liberty Financial, a crypto venture co-founded by Trump’s sons — Donald Jr., Eric, and Barron. The company’s earnings are bolstered by the sale of branded merchandise such as guitars, sneakers, and books aimed at Trump supporters.
Trump, himself, discloses that his crypto wallet is between $1,000,001 and $5 million, according to the NY Post.
According to the disclosure, fans have purchased $3 million for the “Save America” coffee table book, $2.5 million for “Trump Sneakers and Fragrances,” $2.8 million for Trump-branded watches, $1,055,100 for his “45 Guitar,” and $1,306,035 for “The Greenwood Bible,” and the president’s digital trading cards business has made $1,057,490, according to the NY Post.
World Liberty Financial was founded in September 2024 to advertise Trump’s then-candidacy for president and was founded by Zach Witkoff, son of Steve Witkoff, the president’s envoy for Ukraine-Russia peace talks and Iran deal discussions.
Following that October, the company sold $2.7 million from 348 U.S.-based investors for the decentralized finance (DeFi) crypto project, and the investment has only increased since Trump won the presidential election.
In March, the company launched a stablecoin— cryptocurrency designed to maintain a stable value by pegging their price to an external reference asset such as a dollar or gold —backed by U.S. treasuries, dollars, and other cash equivalents called USD1 in March 2025, a move The New York Times described as “eviscerat[ing] the boundary between private enterprise and government policy in ways without precedent in modern American history.”
Additionally, the $TRUMP memecoin launched this year could be worth billions to the president, the Times reported.
The report comes during the president’s 79th birthday, which coincidentally celebrates the 250th anniversary of the U.S. army.
Last month, reporters questioned Leavitt at a press briefing regarding whether Trump, through his family and close ones, was profiting off his position as president.
“Not to my knowledge and let me just get to the premise of your question that both have you have raised,” Leavitt said in response. “I think it’s frankly ridiculous that anyone in htis room would even suggest that President Trump is doing anything for his own benefit.”
This response coincided with the president’s three-day trip to Saudi Arabia, Qatar, and the United Arab Emirates as the Trump Organization is developing luxury properties in all three Arab nations spearheaded by his son Eric, who also accompanied his father on his trip, The Daily Mail reported. Trump’s son-in-law Jared Kushner, who once served in the White House, received a $2 billion investment from the Saudi Crown Prince Mohammed bin Salman for his startup private equity firm after leaving office.
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