Taylor Swift has filed new trademark applications aimed at protecting her voice and likeness, reflecting a growing effort among entertainers to guard against unauthorized AI-generated uses of their identities.
Protecting Her Brand
Swift’s company, TAS Rights Management, LLC, submitted three trademark applications to the U.S. Patent and Trademark Office on April 24. Two filings cover sound marks — “Hey, it’s Taylor Swift” and “Hey, it’s Taylor,” while a third seeks protection for a specific image of the singer holding a pink guitar onstage.
The pop icon has several companies. She does operate major parts of her business through Taylor Swift Productions, Inc., which was founded in 2008 and handles visual media projects including music videos, films, and projects like “The Eras Tour” concert film. TAS Rights Management, LLC is the core entity for trademarks, intellectual property, and licensing protection. Taylor Nation, LLC is tied to fan engagement, marketing, merchandise, and official digital community operations. 13 Management is her closely held management company and is known to be heavily family-involved.
The applications were filed by TAS Rights Management and first noted by intellectual-property attorney Josh Gerben, who said the move highlights increasing concern in the entertainment industry about artificial intelligence tools replicating artists’ voices and appearances without consent, according to reporting by Variety.
Traditional trademark law has not typically been used to protect a person’s voice or likeness. But legal teams are exploring whether such filings could offer additional avenues to challenge AI-generated content, beyond existing right-of-publicity laws that vary by state.
The approach mirrors steps taken by actor Matthew McConaughey, whose legal team secured multiple trademarks in 2025, including a sound mark for his well-known “Alright, alright, alright!” line from the film “Dazed and Confused.”
Supporters of the strategy say federal trademark protections could strengthen potential claims, since infringement cases can be brought nationwide. Still, the legal theory remains largely untested in courts as the use of AI-generated media continues to expand.
As of March 2026, Swift’s net worth is estimated to be $2 billion, according to Forbes.
