A new collection of Donald Trump-branded commemorative coins tied to an upcoming UFC event at the White House is drawing attention because of its hefty price tag.
Coins for Sell
The collection, called “Freedom 250,” includes gold and silver medallions priced from about $250 to nearly $12,000. The coins are being marketed ahead of a UFC fight card scheduled to take place on Trump’s birthday on June 14 at the White House as part of celebrations surrounding America’s 250th anniversary.
Though the event might not take place as there is an active federal lawsuit seeking to block the event. The lawsuit was filed by the Public Integrity Project on behalf of two Virginia residents in the U.S. District Court in Washington, D.C. The suit alleges that a massive cage venue was constructed on the South Lawn without required congressional approval. Also, according to the lawsuit, the event primarily serves private commercial interests and could financially benefit both Trump and UFC CEO Dana White, citing Trump’s financial disclosures that shows he owns stock in TKO Group Holdings, UFC’s parent company.
Well, even if the event fails to happen, Trump may make money another way — the coin collection. The most expensive item in the collection is a five-ounce gold medallion selling for $11,999.99, The Huffington Post reports.
The coins are being promoted through Trump Coins, a company that says it works with the Trump Organization, which is operated by Trump’s sons, Eric Trump and Donald Trump Jr. While the Trump Organization is not manufacturing or directly selling the products, the company is licensing the Trump name and likeness for the collection.
Three of the four coins feature Trump’s image. The medallions also include a “250” logo referencing both America’s upcoming 250th birthday celebration and the UFC event. Some versions come in special display cases featuring Trump’s signature and images of Trump alongside Dana White.
Many on social media called the move another Trump cash grab. One X user wrote: “Running a criminal Enterprise out of the White House I mean this is corruption at its best it is terrible.”
Another wrote, “Out here in the Gold Country of California, we have something similar for free, we call it Fool’s Gold.”
The White House has pushed back allegations of any conflict of interest. Still, the coin collection is the latest in a growing list of Trump-branded products and licensing ventures since his return to the White House. Trump’s name has appeared on merchandise ranging from fragrances and watches to digital assets and consumer products.
