Media mogul Byron Allen is preparing a bid to buy the Denver Broncos, according to reports. If the bid is successful it would make Allen the first Black majority owner of an NFL team. Allen says Roger Goodell and Robert Kraft told him 2019 to look into buying a team and it looks like he’ ready now.
“NFL commissioner Roger Goodell and New England Patriots owner Robert Kraft came to me in November of 2019 and asked me to take a good look at buying an NFL team,” Allen, chairman and chief executive officer at Allen Media Group, said in a statement. And after serious consideration, I strongly believe I can help effectuate positive changes throughout the league. And for that reason, I will be making a bid for the Denver Broncos.”
Allen and his group will be competing with several groups including two led by Broncos’ Super Bowl winning quarterbacks John Elway and Peyton Manning.
Whichever group emerges successful will be paying a hefty price for the franchise. Current projections have the franchise at a purchase price of $4 billion-plus, twice the $2.275 billion sum David Tepper paid for the Carolina Panthers in 2018.
The NFL is in need of a minority owner for a number of reasons, the bad press around its minority hiring practices being one of the biggest. If Allen’s bid is successful and he’s approved it would be a step in the right direction, but it won’t solve the league’s diversity and inclusion problem overnight.
Commissioner Roger Goodell addressed the league’s poor track record on diversity and inclusion in his recent Super Bowl LVI press conference.
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Update: Byron Allen’s $10 Billion Discrimination Lawsuit Against McDonald’s Is Back On