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HBCU Jackson State Football Standout Travis Hunter Inks NIL Deal With Black-Owned Coffee Company

Deion Sanders and the Jackson State Tigers continue to be in the news for all the right reasons. That was no different on Wednesday as five-star recruit and the nation’s No.1 overall recruit Travis Hunter signed an NIL deal with Black-owned coffee company, J5 Caffe. 

Travis Hunter (left) stands with J5 Caffe owner Jabari Edwards (right) (Photo: J5 Caffe)

This is the first known NIL deal for the talented two-way specimen by way of Collins Hill High School in the Atlanta suburb of Suwanee, Georgia. Following the agreement, J5 Caffe’ which is located in Columbus, Mississippi, had this to say about the new partnership.

“Hunter set the sports world ablaze when he chose to play for (Deion Sanders) and JSU. He possesses unique skills and a mindset that will allow him to be a phenomenal two-way threat for JSU. His uniqueness complements the uniqueness of J5 Caffe and they will both change the game.”

Hunter Shook Up The College Football Recruiting World By Choosing JSU:

Hunter, a long-standing commit to Florida State, which happens to be Deion Sanders’ alma mater, flipped to the Tigers on early national signing day in December. The elite five-star cornerback and wide receiver is the highest-ranked player to ever commit to and sign with an HBCU in the history of the composite generated rankings. He’s also the first five-star to sign with a Football Championship Subdivision (FCS) program. His monumental move could be the linchpin to more top-ranked players in all sports choosing the HBCU route.

Hunter choosing an HBCU played a role in him landing this NIL deal. So he actually got rewarded for being an HBCU athlete. Go figure. 

According to the company, “J5 Caffe’s partnership with Hunter was paramount because both express the mission of making a difference in HBCU colleges. But more importantly the Black community. J5 Caffe, is one of many companies owned by parent company J5 Solutions. Like Hunter, J5 Solutions is dedicated to raising awareness and the importance of supporting HBCUs across the nation.”

J5 Caffe’ prides itself on being a pillar in the community while investing in the youth and aiding in building Black wealth.

Read full story at The Shadow League here.

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