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Snoop Dogg and Master P Forced to Change Name of Their Planned Cereal, Snoop Loopz

Snoop Dogg and Master P are asking fans to help them rebrand the name of their breakfast cereal after the enterprising duo was forced to reconsider its original name, Snoop Loopz.

Snoop Loopz cereal box/ Snoop Dogg attends the screening of Paramount+’s “On The Come Up” at Snoop Dogg’s Compound on September 13, 2022 in Inglewood, California. (Photo by JC Olivera/Getty Images)

Snoop announced on social media that he is being blocked from using the cereal’s current name. He didn’t explain who was blocking the use, but the name is very similar to that of Kellogg’s Froot Loops.

Name Change a Must

“So they don’t want us to use Snoop Loopz on our cereal box even though that’s that’s my name. We’ve built a national brand and disrupted the cereal industry, we did it with hard work and integrity,” Snoop wrote in a social media post that was accompanied by a video in which he and partner Master P hold up boxes of the gluten-free Loopz that they promised would have “more corn, more flavor and more marshmallows” than other store brands.

About Snoop Loopz

The details for the halt in production of Snoop Loopz were not specific; some insights say it was due to a potential lawsuit, according to Billboard.

Snoop Dogg, whose net worth is reportedly $150 million, and Percy “Master P” Miller, who has a net worth of $200 million, formed Broadus Food in August.

Besides being inspired by his No Limit Records mentor, Snoop’s late mother, Beverly Broadus Green, whose passion for feeding the community was why the Long Beach rapper got into the food business.

“Our mission is to build diversity and economic empowerment. Times have changed. There’s enough room for all of us to be successful. This is bigger than us, we are fighting for the next generation of entrepreneurs. We’re no longer just being consumers, we’re educating the culture building our own brands, and passing down generational wealth. Broadus Foods is all about helping the community. It’s official we’re taking over the breakfast foods industry. They can’t stop us. It’s David versus Goliath. @masterp and I got the slingshot,” Snoop Dogg posted on Instagram. 

“This is a minor setback for a major comeback. #GodsPlan What do YOU think we should name our new cereal?” he added.

Some of the proceeds from each sale of Snoop Loopz were supposed to be donated to charitable organizations, like Door of Hope, a Pasadena, California, Christian nonprofit that provides shelters for people without homes, especially if they have families. 

Broadus Foods also has other breakfast staples, such as Momma Snoop oatmeal, grits, pancake mix and syrup, in its lineup of upcoming products.

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