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‘I Want People to Take Away that Vegan Food Can Be Delicious’: Tabitha Brown Drops New Vegan Food Products and Kitchen Collection at Target

It’s like so like that, as TikTok sensation Tabitha Brown is fond of saying. And what’s in the like right now is her new vegan food collection, which she just debuted in partnership with Target. The influencer also dropped a kitchen collection line with the retail giant on Jan. 8.

This is Brown’s third installment with Target. She already has a women’s clothing and furniture line with the company.

BEVERLY HILLS, CALIFORNIA – AUGUST 18: Tabitha Brown attends Hollywood Confidential Honors Tabatha Brown! at Saban Theatre on August 18, 2022 in Beverly Hills, California. (Photo by Alberto E. Rodriguez/Getty Images for Hollywood Confidential )

Tabitha and Target

Brown has a net worth is estimated to be around $3 million and she has nearly 5 million followers on TikTok, plus over four million followers on Instagram. Dubbed “America’s Mom,” Brown finalized her deal with Target in May 2022. Her first products — apparel, swimsuits and accessories, home and office — first went on sale June 11, 2022. The fashion collection, was followed up with a home collection in August. At the time Target announced there would be a continued rollout of products from Brown.

Brown’s Kitchen and Vega Food Products

The new kitchen collection is a limited-time collection of products that range in price between $3 and $90. Offered in the collection is an assemblage of colorful tableware, cookware, linens, and lunch boxes.

Then there are her vegan food products like dips, teas, and popcorn.

The following items are food incorporated in her vegan food line: Salt and vinegar cashews, vegan fruit and granola trail mix, pickled okra, organic roasted garlic, parmesan popcorn, barbecue-seasoned plant-based patties, vegan jalapeño cilantro sausages, and ready-made vegan potato salad.

The food collection also has FAQs for its recipes, like the instructions for how to prepare Brown’s pineapple BBQ burger recipe that utilizes her BBQ plant-based patties, or how to optimize the use of her vegan jalapeño cilantro sausages with her jalapeño cilantro sausages recipe.

“With the new collection, I want people to take away that vegan food can be fun and delicious and you don’t have to overthink it,” Brown told HuffPost.

Brown seems more than excited. On Jan. 4 she tweeted about her collection hitting Target shelves.

“Look at what the Lord has done!!!! My vegan food and kitchen collection is coming to @staffarget this Sunday!!!!! Dream BIG family!!!!” she enthusiastically tweeted.

“Bringing people together over food makes my heart full, and I feel blessed to continue spreading nourishment and joy to Target’s guests,” Brown said in a release. “My goal for this third collection is to deliver Tab-approved vegan food options that taste good and feel good for the soul, and entertaining tools and essentials to help spread the love during mealtime with loved ones.”

“Family look at what the Lord has done. Y’all know that food changed my entire life!!  When I went vegan 5 years ago I had no idea what I was doing, but every day I tried to make it easy and fun,” Brown wrote on Instagram. “Honey we got burgers, pasta, potato salad, popcorn, and even pickled okra to just name a few!!”

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