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‘Anything In Miniature Is Just So Cute’: Trademark Filing of Fenty Kids Indicates Rihanna May Add Children’s Clothing to Her Fenty Empire

A newly filed trademark hints that Rihanna’s Fenty empire is set to dominate a kid-friendly lane in fashion.

The trademark for Fenty Kids was filed on Jan. 20 and hints that a children’s line from Rihanna is on the horizon, Essence reported.

SIMI VALLEY, CALIFORNIA – NOVEMBER 09: In this image released on November 9, Rihanna attends Rihanna’s Savage X Fenty Show Vol. 4 presented by Prime Video at Allied Studios on November 08, 2022 in Simi Valley, California; and broadcast on November 9, 2022. (Photo by Emma McIntyre/Getty Imagesfor Rihanna’s Savage X Fenty Show Vol. 4 presented by Prime Video)

It could be another successful move for the billionaire singer/businesswoman. Revenue in the Children’s Apparel segment amounts to $267.50 billion for 2023. The market is expected to grow annually by 2.46%, a compound annual growth rate from 2023 to 2027, according to Statista.

Is Fenty Kids Coming Soon?

The wide range of potential offerings listed under the filing for Fenty Kids include clothing, swimwear, beachwear, tennis wear, surf wear, ski wear, layettes, infant wear, infants sleepers, booties, baby bibs (not of paper), cloth diapers, caps, swim caps, berets, beanies, hats, aprons, scarves, bandanas, belts, suspenders, neckwear, underwear, bras, sports bras, singlets, socks, loungewear, pajamas, sleepwear, leggings, body shapers, gloves, mittens, and footwear.

Rihanna on Fenty Kids

While the singer, who is set to perform at the Super Bowl on Feb. 12, didn’t mention the name Fenty Kids, she did tell Vogue in a November 2022 interview that she would love to have a children’s line under her Fenty umbrella.

“We didn’t get there yet but it’s something that I might do. We’ll see,” the new mother told Vogue. “I would have so much fun with that. Anything in miniature is just so cute.”

Rihanna and her boyfriend, rapper A$AP Rocky, welcomed a baby boy in May 2022.

The Fenty Fortune

Savage X Fenty and Fenty Beauty are co-owned by Rihanna and LVMH, a French luxury giant owned by billionaire Bernard Arnault. 

Rihanna, who has a net worth of $1.4 billion, owns 30 percent of the lingerie line Savage X Fenty. Established in September 2018, Savage X Fenty is reportedly worth $270 million as of March 2022. In October 2022, Savage X Fenty launched an activewear line.

In November 2022, Savage X Fenty settled a lawsuit for $1.2 million for reportedly misleading its California customers.

The company was found to be enrolling customer into a “VIP” program with recurring charges in Santa Clara, Santa Cruz, Los Angeles, San Diego, and Santa Monica. Whenever someone purchased Rihanna’s lingerie line online, customers would be automatically enrolled in an VIP membership with the same banking information. The only way to cancel their membership is if they were aware they were enrolled in the first place.

Rihanna owns 50 percent of the Fenty Beauty brand, which Forbes reports generated more than $550 million in revenue in 2020.

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