Pinky Cole, founder of the fast growing vegan fast-food restaurant chain Slutty Vegan, is making more business moves.
Slutty Vegan is coming to Truist Park in the Atlanta suburb of Cobb County, home of the Atlanta Braves, The Atlanta Journal-Constitution reported.
The Slutty Vegan debut also coincides with the team’s home opener against the San Diego Padres.
The eatery’s new stadium outpost, located in section 130 by the third base gate, is part of the chain’s fast-growing business.
Hello Truist Park
AJC reports that Slutty Vegan’s freestanding kiosk menu will include its Big Dawg, a vegan pretzel bun; bratwurst with sauerkraut burger; plant-based chicken tenders called Tenderonis; and Slutty Fries, which come with its signature “Slut Dust” topping.
The chain’s side sauces are also unique: blackberry mayo and agave mustard.
According to a fan review website, Truist Park offers a wide variety of food options for fans, including classic stadium fares such as hot dogs and peanuts, as well as local Atlanta favorites and specialty items from renowned chefs. The stadium also features several sit-down restaurants and bars, as well as grab-and-go food stands throughout the concourse.
Slutty Vegan on the Move
As Finurah previously reported, Slutty Vegan’s eateries are gaining national recognition, with five locations in Atlanta, Birmingham, Alabama, and New York City, and it is also making its presence as a metaverse restaurant to follow the trends of major establishments like McDonald’s, Wingstop, Panera Bread, and Chipotle.
The four major Slutty Vegans in the Atlanta area are the following: Spelman, Morehouse; Clark Atlanta University, her alma mater; Jonesboro; a third location on Edgewood Avenue in the Old Fourth Ward, and a fourth location in Duluth.
The plant-based fast-food restaurant chain originated in Atlanta. Slutty Vegan has been in business since 2018 and first started as a delivery service, then a food truck, before transitioning into the local powerhouse that it is today.
Its charm is that it indulges in vegan burgers, sandwiches, and sides with cheeky and provocative names like the “One Night Stand” — vegan bacon, cheese, caramelized onions, lettuce, tomato, and “Slut Sauce” — and the “Dancehall Queen,” a similar burger to the One Night Stand but it comes with sweet jerk plantains. Both are on a vegan Hawaiian bun.
The restaurant has gained a large following for its creative and flavorful vegan options made with quality ingredients and served in a fun and welcoming atmosphere.
Though it is a private company, Slutty Vegan’s brand has experienced significant growth since its inception, with long lines of customers waiting to try their burgers and expanding to multiple locations. The company has also gained attention and investment from celebrities such as Tyler Perry, Usher, and Jermaine Dupri.
As of February 2023, in the company’s later stage VC (Series A), it raised $29.7 million from three investors, according to PitchBook.
In addition to serving well-perceived vegan food, Slutty Vegan has also made social impact a core part of its mission.
The brand has partnered with local organizations to provide free meals to those in need and has also launched initiatives to support small businesses and provide scholarships to college students.
The founder, Cole, estimated net worth reported be $10 million, is also known for her philanthropic work and activism, particularly in the areas of social justice and animal rights.