The college basketball star is on a deal-making roll. The hoopster, who was part of the Louisiana State University team that brought home the 2023 NCAA women’s basketball championship recently, just signed on with beauty house Mielle Organics as a brand ambassador.
Mielle, a Black-founded brand started in 2014 by Monique Rodriguez, was acquired by P&G Beauty in January for an undisclosed amount. The brand’s products can be found in more than 100,000 stores nationwide in retailers such as CVS, Rite Aid, Sally Beauty, Target, Ulta Beauty, Walgreens, and Walmart.
“It has been a great partnership with P&G; for the most part, things are still the same for us, but we have that added layer of distribution of resources so our Mielle customers don’t have issues finding the products they love,” said Rodriguez in press statement.
The announcement was recently made on Instagram on the Mielle account with a post and video. The post read: “Guess what Mavens, we’ve been sitting pretty on something BIG! We’re proud to announce that @angelreese10 is our NEWEST Brand Ambassador! With her edges laid & slayed, the “Bayou Barbie” is here to represent Mielle and bridge the gap between sports & beauty!”
The post continued, “She’s the perfect addition to the Mielle family, and we’re happy she’s here to share her bold beauty, confidence, strength, and must-have edges with our Mavens!”
Reese is stated as saying, “Athletes are the ideal beauty icons and brand ambassadors; I’m so excited to be working with Mielle! I’m a longtime user and fan of the brand, so this is the perfect partnership. I can’t wait to share more with my fans and introduce my new Mielle bundle. The last several months have been a whirlwind. I feel really blessed.”
The video shows the 21-year-old Reese using Mielle projects.
In her role, Reese, who plays forward for LSU and was named Most Outstanding Player following the championship game, will front the textured-hair care brand online and at in-person events. She will also curate a limited-edition bundle of her favorite Mielle products.
“We selected Angel as a brand ambassador because our goal is to bridge the gap between sports and the beauty space,” said Rodriguez in a press release. “The confidence, boldness, and resilience she embodies on and off the court are some of the qualities we look for when we choose brand ambassadors — she’s inspirational.”
This is the first major beauty partnership for the self-described “Bayou Barbie.”
It was Reese‘S own use of Mielle products that led to the deal.
On social media, Reese boasted about her curls and shared that she’d love to work with Mielle. Mielle, in turn, reached out to the sophomore college student and the deal was born.
“I have been using [Mielle’s] products on and off the court for a few years now,” told WWD. “I am proud to represent a brand that is committed to uplifting women, giving back and changing norms. I respect the drive and dedication of Mielle’s Founder and CEO, Monique Rodriguez; I have that same passion, and it is a dream to be connected to a company like this.”
Previous Mielle ambassadors include Megan Thee Stallion and rapper Saweetie.
Reese has been making so many NIL (name, image and likeness) deals, that her current NIL valuation is $1.3 million, making her one of the highest paid college athletes, as Finurah previously reported. Her NIL deals are with companies like Bose, Outback Steakhouse, McDonald’s, JanSport, among others.