Jennifer Lopez has spent decades in the spotlight for her string of headline-making engagement rings — from pink and green diamonds to 15-carat sparklers.
Now, the superstar is turning that history into a business move, lending her image to Turkish jeweler Zen Diamond as the new global face of the brand.
If the Ring Fits…
The singer and actor, known for her storied history with engagement rings, is fronting the Turkish jewelry brand’s latest campaign as the company rolls out its Black Friday marketing push.
Lopez, 56, appears in new promotional images wearing diamond necklaces, earrings and rings from the brand, including a bridal-style portrait featuring an engagement ring. Zen Diamond confirmed her role Monday, describing the entertainer as a symbol of “power, authenticity and timeless beauty.”
Behind the scenes, her partnership is drawing attention for another reason. A source told Page Six Lopez is being paid $10 million for the deal, a figure the outlet’s insider characterized as lower than what she once commanded for endorsements. “She used to close much bigger deals,” the purported insider said, claiming she once earned between $20 million and $50 million for similar work. “That’s low for J. Lo.”
The campaign arrives during a transitional chapter in Lopez’s personal life. The “Jenny From the Block” singer finalized her divorce from actor Ben Affleck earlier this year, ending their second attempt at marriage. The couple wed in Las Vegas in 2022 before holding a larger ceremony in Georgia; they split two years later.
Her history with high-profile relationships has often included eye-catching jewelry. When Affleck proposed in 2021 — nearly two decades after their first engagement, he presented Lopez with a green diamond ring experts valued at well over $5 million, possibly surpassing $10 million. Their original 2002 engagement featured a 6.1-carat pink Harry Winston diamond estimated between $1.2 million and $2.5 million.
Her relationship with former New York Yankees star Alex Rodriguez, whom she dated beginning in 2017, produced another headline-making ring. A-Rod proposed in 2019 with a 15-carat emerald-cut diamond before the pair ended their engagement in 2021.
Lopez’s earlier marriages also drew public attention. She wed Cuban actor Ojani Noa in 1997 and dancer Cris Judd in 2001; both marriages lasted roughly a year. In 2004, she married singer Marc Anthony, with whom she shares twins Max and Emme. The couple divorced in 2014 after 10 years together.
While Lopez’s personal life has continued to make news, her professional schedule remains full. Over the weekend, she performed for the first time in India at a billionaire’s wedding, a show that reportedly earned her another $2 million, according to Page Six.
Despite continued work and global name recognition, the same source suggested Lopez’s recent endorsement choices reflect a desire to stay visible rather than financial need. “She wants to stay in the news,” the source told the outlet, adding, “She’s chasing her youth. She’s not one of those people who is desperate for money.”
Zen Diamond, however, framed the partnership differently. In a statement, chairman Emil Guzelis praised Lopez’s enduring influence. A representative for Lopez did not comment to Page Six.
Lopez has said publicly she is not turning to dating apps following her latest split. During an October appearance on Howard Stern’s SiriusXM show, she dismissed the idea of joining the exclusive app Raya, responding flatly: “No, I don’t want that.”
From chart-topping albums and film roles to a long line of high-profile engagements, Lopez has often occupied the center of pop culture. Her new role with Zen Diamond suggests that, once again, the superstar is leaning into the narrative and turning her history with dazzling rings into part of the sales pitch.
