Cardi B now holds both a stake in and a brand ambassador role for Zevia, the sugar-free soda company, reflecting her current career focus and business priorities. With a net worth exceeding $100 million, she is positioned as an owner in what The Jasmine Brand describes as a growing force in the consumer beverage market.
Th news of the partnership came during Cardi B, who reportedly broke up with the father of her latest child, football player Stefon Diggs, amid her nearly sold-out tour.
Based in Los Angeles, Zevia is a stevia-focused beverage producer that has been producing zero-calorie, sugar-free, gluten-free, vegan, certified kosher soft drinks, organic tea, energy drinks, and mixers since 2007.
The company has built its name around offering a cleaner alternative in a space dominated by legacy soda brands, giving consumers a different option that fits a more intentional lifestyle.
The company has gained a slow following, with the product first hitting mass markets in May 2012 in Whole Foods as the store’s best-selling soda, showing early demand for sugar-free alternatives before the trend became more visible nationwide.
A year later, in July 2013, Zevia, an independent brand not owned or affiliated with soft drink giants like Coke or Pepsi or Keurig Dr. Pepper, ranked as the No. 17 zero-calorie or low-calorie mainstream soda across 16,000 stores, including Target, Kroger, Safeway, and Sprouts, positioning itself as a steady competitor in a crowded market.
Selling more than a billion cans in 2019 and going public in 2021, Zevia became a small challenger brand that could thrive in a space estimated to be worth $200 billion, according to a LinkedIn post by Jetnor G., a beverage industry analyst.
Cardi B’s involvement follows a growing pattern of stars aligning with food and beverage companies that match their personal habits and beliefs, People magazine reported.
According to Cardi B, she has been cutting back on sugary drinks as the artist focuses on improving her mental and physical health, especially during the demands of touring.
To her, the partnership makes sense, as she puts it, her personal brand and Zevia are rooted in being “real” and transparent, Cardi B said as reported by PR Newswire.
The company is sponsoring her “Little Miss Drama” tour, which supports her second album, AM I THE DRAMA.
The collaboration includes a major summer 2026 campaign featuring commercials, in-store displays, social content, sampling tours, and appearances, according to The Jasmine Brand.
Cardi B has built a portfolio of high-profile food and beverage ventures. In 2023, Cardi collaborated with Knorr on their “Taste Combos” campaign. That same year, she and her ex-husband, Offset, starred in McDonald’s first-ever couple’s campaign, the “Cardi B & Offset Meal,” which included a cheeseburger with BBQ sauce, a Quarter Pounder with cheese, fries, apple pie, and drinks.
Cardi also ventured into her own branded products with Whipshots, a vodka-infused whipped cream launched in 2021.
She also just launched her hair line, Grow-Good Beauty.
